Tag

share

Browsing

10 Companies that Use Chatbots..

.. to enhance Customer Experience! Chatbots are computer programs which automate certain tasks by chatting with customers through a conversational interface, like Facebook. As businesses are automating more parts of their operation, chatbots and other similar programs are becoming increasingly popular. With chatbots, you can book a flight, order food, and get recommendations for practically anything you can think of. Though we are still in the early days of user engagement, the stats show that adoption is growing and whether we like it or not, chatbots are the future of marketing and customer support. Several brands have already keyed into the wonders of chatbots and below are some brands which are already making the most of chatbots to delight their customers. STARBUCKS Starbucks has made it ridiculously easy to make an order for your favourite drink or snack using either voice commands or text messaging. The Starbucks app which is…

New “Family Focused” Facebook feed

Facebook announced a major update on the 11th of January that will put friends and family above pages or celebrities in a user’s news feed — and likely result in people spending less time on the leading social network..or not? The change to the way Facebook ranks posts will put more weight on social interactions and relationships, according to News Feed product manager John Hegeman. “This is a big change,” Hegeman was quoted saying..”People will actually spend less time on Facebook, but we feel good about that because it will make the time they do spend more valuable, and be good for our business in the end. We think people interaction is more important than passively consuming content,” Hegeman said. “This will be one of the more important updates that we have made.” Facebook co-founder and chief Mark Zuckerberg has noted numerous times that bringing people together and strengthening communities…

Facebook Ads now link to Whatsapp

We start the New Year with some interesting news coming from..yeah, you guessed it right. Facebook ! An very exciting social media development – that may have slipped under your festive radar – occurred a couple of weeks back. The increased monetisation of Whatsapp. What does that mean? Well, simplified,  Facebook has introduced a ‘contact us via Whatsapp’ button to sponsored organic Facebook posts. This will move your conversation to a company Whatsapp account (yes you need to create a Company Whatsapp, you can contact ours on +44 (0)7502449127) and helps Facebook bring Whatsapp a little closer to the larger Facebook family which include Instagram, Oculus, Ascenta and ProtoGeo. We’re predicting that it will begin to appear in Instagram ads in the close future too. Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares. It is the social networking giant’s biggest acquisition to…

Instagram adds Recommended posts to your feed

Instagram’s feed will now show users recommended posts – a change that earlier this month was spotted while in testing, and has since quietly gone live. The feature, described here in the company’s Help documentation, will suggest posts for you based on those that have been liked by other accounts you follow.The new section, “Recommended for You, is clearly labeled as such to avoid any confusion with your own home feed. This is not the first time Instagram has attempted to insert a feed for recommended posts or content. However, it is different from the previous ones ever seen. In the past, you had to go to Explore section to check recommended content. Moreover, you could choose to see which posts your friends had been liking in the Following section and so forth. This new feature however is slightly different and now also available for both Android and iOS as well. However, it…

Effective role of Social Media in Promoting a Brand !

Today, a majority of business owners inevitably consider social media marketing as their next objective to gain popularity. Due to the wide acceptance and productivity of this domain, it has attracted thousands of entrepreneurs with a magnetic stroke. Since 2014, social platforms have achieved an eminent repute in brand endorsements and currently these channels transmit a substantial contribution in the digital marketing landscape. In the light of marketing stats, around 92% of marketers have primarily adopted social media coverage stating that it explicitly benefits their business strength over other persuasive undertakings. More surprisingly, the survey conducted by Social media Examiner shows, at present 97% of the marketers are involved in generating brand awareness through these mediums. As long as these channels offer free signups, you should take advantage to maintain a social presence of your brand at any or many valuable platforms like Facebook, Instagram, and Twitter. However, if you…

5 Common mistakes in Content Marketing

Content marketing is an important part of the modern business strategy as not only does it help build brands and boost sales, it also offers long-term dividends. However, despite the popularity of content marketing, only 3% of B2B content marketers rated their content marketing approaches as successful while 53% believe their content marketing strategy is successful. The above stats show that there is something missing in the content marketing strategy of most businesses and several mistakes which they might be making which results in failing content marketing campaigns. Some of these mistakes include: NOT BUILDING BUYER PERSONA Executing a content marketing strategy requires building a buyer persona as this will ensure the marketing strategy is spot on. Your content marketing plans must cater to the needs of your customers, their challenges and pain points. To create such a strategy, you need to know your customers thoroughly, identifying their obstacles and…

5 Ways to Upgrade your Social Media Strategy

On the average, 80 million photos get uploaded on Instagram daily, and this is why you must ensure your Instagram strategy stands out from the crowd. With an ever-increasing user growth and high brand engagement rates, it’s clear that Instagram is becoming an increasingly valuable social network for marketers in all industries. In this post, we will take a look at five ways to take your Instagram strategy from good to great. DEFINE YOUR VISUAL STYLE Instagram is a visual social network, and the first place to begin upgrading your strategy is upgrading your imagery, and every image you upload should be a part of a cohesive visual experience- maintaining consistency in style, composition and colour. Whether your brand is boundary-pushing, rugged, wholesome or family-focused. Your visual style is key to conveying what your brand stands for. This consistency ensures that when a photo appears in a fan’s feed, there’s…

4 Sneaky Social media tactics you should avoid

Social media marketing is one of the most effective forms of marketing and while there are those who will stick to the rules of the game there are others who consciously or unconsciously may engage in unethical marketing strategies aimed at exploiting loopholes and trick clients to trick through and get increased metrics. Google has been combating such strategies for years, and Facebook recently introduced a News Feed Algorithm to reduce the amount of spam content. Below are four notable digital marketing tricks which every marketer should avoid. USE OF STATIC VIDEOS Generally, video content generates more response than any other on Facebook so it makes sense for businesses to consider how they can tap into videos themselves. With the increased use of videos, some marketers have found a trick which allows them to gain the to the advantage of a video without actually uploading a video content. Well, Facebook…

Common Issues any business will face with their Digital Marketing

Digital Marketing has continued to be a veritable tool for brand awareness and business growth since it sprang in the late 1990s. Many companies, big and emerging develop strategies to ensure maximum returns on their Digital Marketing Campaign. They either contract professional Marketing firms or employ trained and competent staff to manage their online presence and campaigns. To this end, Digital Marketing is of great essence in today’s fast-paced, highly competitive global marketplace which is dominated and influenced by technology. Notwithstanding the gains and usefulness of digital marketing, there are certain risks involved in relying on digital marketing for a company’s digital marketing efforts. They include: INABILITY OF DIGITAL MARKETING TO GIVE AUTOMATIC RESULTS   It is entirely correct that digital marketing lies at the heart of business growth in today’s digital age. However, companies especially the startups may not wholly earn its gains without traditional marketing. The slogan goes in…

How to Build your Brand on Instagram

Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

Welcome to our Blog
#CreativeFearlessMarketing
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox
Yes, I want to receive updates
No Thanks!