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Common Issues any business will face with their Digital Marketing

Digital Marketing has continued to be a veritable tool for brand awareness and business growth since it sprang in the late 1990s. Many companies, big and emerging develop strategies to ensure maximum returns on their Digital Marketing Campaign. They either contract professional Marketing firms or employ trained and competent staff to manage their online presence and campaigns. To this end, Digital Marketing is of great essence in today’s fast-paced, highly competitive global marketplace which is dominated and influenced by technology. Notwithstanding the gains and usefulness of digital marketing, there are certain risks involved in relying on digital marketing for a company’s digital marketing efforts. They include: INABILITY OF DIGITAL MARKETING TO GIVE AUTOMATIC RESULTS   It is entirely correct that digital marketing lies at the heart of business growth in today’s digital age. However, companies especially the startups may not wholly earn its gains without traditional marketing. The slogan goes in…

How to Build your Brand on Instagram

Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

3 Essential Personalities every Marketing team needs

The marketing department of any organization is tasked with maintaining existing client relations and providing more client relations. Members of the marketing team are the frontline soldiers of any organization; they must thus be up to the task. Certain components of human resource and skills make an effective marketing team. The marketing team of an organization should include creative thinkers, strategic planners, witty spokesperson and a coordinator. This article highlights some of the essential positions that should be on an effective marketing team. Team manager The ideal marketing team manager should possess a few the characteristics of every other member of the team in addition to leadership skills. This is the person that takes the ideas created by the team to the board. The team manager is also involved in the creative process of developing marketing campaigns. Personal attributes of the team manager should include attention to details, high intellect,…

The Importance of HD Images

I am sure you have heard the saying, “a picture is worth 1000 words” ..well that is not exactly true nowadays, it is more like “An HD Picture is worth a million words”. People nowadays have a very low attention span which makes memorable images more important than ever. Scientifically a large part of our brain is geared to focus – mainly -visually, which hence lets us recognise objects of familiarity in only 100 milliseconds, making images the perfect way to communicate in today’s fast paced – NOW,NOW,NOW world. So it is quite obvious that ..photos have taken over  the internet the past few years (the same is being projected about videos which are equally if not more rich visually) so let’s have a look at three important reasons you need to use HD images Attention driven Using images can be a great way to capture the attention of your…

Pinterest For Your Business

You will have probably heard of it but have never considered using it for your business! In this case, this article might be your chance to think about it more. Pinterest, a social network that focuses on the power of images, is getting more and more popularity. And for this reason, your business could benefit from it. However, since this network is so different from its counterparts (Twitter, Facebook, Instagram),  you need to get familiar with its rules and best practices. Have a look at this infographic (below) to discover the strengths of Pinterest for your Business. Feel free to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Dealing with a Designer: Checklist

Working with web designers can be a tricky business especially if you have never done so before. It is hence imperative that you are in full control of what is happening and fully aware of what you desire. Discover how to get the most from him or her with this handy Infographic below and remember to make sure you choose a company you are able to contact or communicate with when you desire so. Finally, having worked on many web design projects the past few years myself, communications is always one of the most important things whether you are working with a company or a freelancer for any type of web or development project. This is something that I personally see as key in my relationship with such clients (web design projects). Meaningful engagement between myself or our web designer and the Client is critical in all of our web projects…

15 Great Ideas for a Business Blog

Blogging can be a great way to draw new customers to your business website as well as demonstrate your expertise in your industry. However, keeping your blog interesting and attractive for fans to want to come back is another matter which can be quite difficult to deal with. A common misconception is to constantly sell your services or products in a direct or indirect way. A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors. So let’s have a look at 15 types of blog posts that can draw new visitors and help build meaningful relationships with your fans and customers. Customer Success: You work on  many projects daily. Try and gather genuine, representative recommendations of your work and success and turn them into blog post to engage your readers and attract clients. Mention a popular post: If you notice a post by…

The Benefits of a YouTube Channel

As a small business, you must continually think of ways to promote and communicate your products or services to your audience. Of course, social networks are probably already part of your marketing strategy, but have you thought about YouTube ? Considering that 4 billions of videos are viewed per day, this stats should demonstrate the amazing reach that can be had on YouTube. Many artists, comedians, YouTubers have launch their careers only through videos : YouTube is powerful. That is the reason why, using YouTube for your business can be a cost-effective way to grow it. If you are still wondering how YouTube can help to developing your business, here are 5 benefits of having a YouTube Channel that might answer your questions. 1. Promoting your products With YouTube videos, you will be able to show your products in action to your customers. You might demonstrate the way they work with video tutorials or tips and…

Social Media Statistics

It is well known that nothing goes “amiss” on the internet –  every click, every view and every sign-up is recorded somewhere. This can provide an enormous amount of information and insight to companies or brands looking to engage their customers and hence keeping a close eye on the above can be tremendously useful. We often come across a variety of information, not always interesting on our daily social media “cruising” and hence have chosen to create the following “Stats Infographic” to demonstrate the most interesting ones in our view. Sources: Wordstream , Expanded Ramblings, Hubspot , Blog Bufferapp , Brand Watch  If you are still perhaps wondering what the above represent (that would be a bit worrying), we have chosen to demonstrate what we believe are the most fascinating, interesting and mind boggling facts on Social Media, focusing on Facebook, Twitter, Instagram and LinkedIn. So, we hope that our Infographic with some of the best weird, wonderful and interesting…

A simple guide to writing effective Tweets

There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too. Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication. Let’s have a look shall we? Type of tweet It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to…

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