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Interactions, Impressions and Reach are all important statistics to keep an eye on especially when you are advertising and seeking results from you Facebook activity. We looked at the top 5 posts with the highest amount of interactions and engagement for 1 of our clients. Guess what, we found some interesting statistics we wanted to share. We worked hard to identify their target audience & create their content strategy and found the lessons you can apply no matter what industry you’re in. 1. Use a more personal approach We used a more Personalised style approach for their posts by featuring their customers’ stories and images. During the summer months, they received nearly 200k total interactions, and grew their audience by 40% – that’s 520 new Facebook (organic) Fans. This approach clearly worked for them. These types of posts are a great way for companies to establish more meaningful connections between…