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4 Tips to getting started on Social Media

New on Social Media ? Wondering how to create a plan for success? This article is made for you! As social media experts, we are highly aware of how confusing it could be when it comes to elaborating your social media strategy for the first time. However, establishing your online presence doesn’t have to be a daunting task. In this article, you’ll discover the four major steps to get started with social media marketing. #1: Identify your goals and audience This is the first thing you need start with. Write down all of your business goals and objectives  to build a future coherent and effective Social Media strategy. You  will then be able to choose the best Social Media to engage on. But first, this is what your SM plan should include : Define your online brand image: this is  all about identifying how you want people to perceive your business. Why don’t you…

SEO Tips to Improve your E-Commerce site !

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales ! These tips will give your e-commerce site the boost it needs to stay competitive. Maintain a clean structure It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to…

Brand new Offices in Salonica, Greece

The team at CFM Group is growing once again with the addition of Anastasia Kakagianni as a Business Development Director based in our Brand new offices in Thessaloniki, Greece. Ana will be fulfilling a varied role working alongside our existing content marketers and providing high-quality copywriting and social media management for our clients in Greece whilst also assisting with sales and business development through our new offices. She joins the team having worked as a freelance copywriter and digital marketer for a host of clients in the UK, the USA and Australia over the past three years and is highly qualified within the sector having completed Seneca Colleges’ Creative Advertising Program and achieving a BA Hons degree in Communication Studies from York University. She also holds a Google Adwords Certification as of 2015 and is expected to complete her “Instagram & Social Media With Purpose” course provided by Dean Street Society. Nick Kalavas, Founder of CFM…

Using Twitter for Lead Generation

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

3 Ways to Improve Customer Experience

The modern marketplace has swiftly evolved the past years and brands and companies understand that consumers are no longer satisfied with just a good product or effective service. Customers are far inclined to “buy into” a brand or concept if the whole experience is seamless, consistent and customised to their requirements. But achieving the above is a lot harder than it seems and maintaining – some argue – could prove even harder. I personally work with over 35 hotels and restaurants in the UK, establishments to which customer experience is a key aspect to their success. I am hence often asked for advice or tips on how to improve customer service and overall experience. So let’s have a look at 3 key elements you can customise to your customer strategy and I can guarantee you will see some real improvements to you reviews and feedback and consequently – sooner rather…

Email Marketing Statistics

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Gourmet Marketing Tips !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Latest Facebook updates

Facebook is now a daily routine for most of us an when it comes to companies and marketing campaigns, it definitely works very hard to constantly update its services and features. Some may argue that it is not always in favour of small companies with even smaller budgets (it is a bid-to-bid system after all) but no one can deny that their developers, are relentless in rolling out new features and updates and testing even more. Facebook has now rolled-out a number of new updates for its smartphone app and not only. Some of these changes can make a drastic change to certain businesses and hence it is worth having a look at. Cross-app (FB & IG) notifications on mobile – test Facebook is also in the process of testing out a new system which enables users to get notifications from Facebook, Messenger and Instagram in one stream, and switch to each with a…

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