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Common Social Media mistakes

Almost everyone is on Social Media nowadays and off course companies of all sizes have foreseen the advantage and are flocking to Facebook, Twitter, Instagram and other to exhibit their services and products and promote their brands. All this is correct, to a certain extent. Having a social media page and being able to manage each one of them in the correct manner to attract leads, generate engagement and create relationships are 2 different things as is often proven. I often get clients who note to me that they have managed their social media for the past few years and are not very successful but as they keep hearing about its potential benefits, they decided to come and have a chat with me. I usually then ask them where they found me and their answer is usually the same … on Social Media !!! So let’s have a look at…

4 Common SEO Mistakes in Mobile

Since I founded CFM Group, I have seen a lot of SEO mistakes made on mobile websites, ranging from poorly designed user interfaces to disastrously written programming code. As you launch your new mobile site, I recommend avoiding these big mobile SEO mistakes as they will save you from massive frustration and loss of revenue down the road. I have consequently tried to compile a brief list of 4 reasons that your website may not be attracting the activity you wished, hope or believe it should be. Quality Content At first, as with all websites, it is the same for a mobile site too. It is vital you publish educational, informative and quality content that engages your fans and also intrigues them to come back to your website as a reliable and valuable resource. Be confident in adding “Call to action” buttons for your readers to easily be able to…

Tips to Enhance your Email Marketing

Email Marketing has become a key marketing tactic for many a company worldwide and is of great use in the Restaurant, Hospitality and Tech sector that we operate in. Whether personal or business, the ability to compose efficient and effective email campaigns can be highly effective and productive for your Brand, both in terms of productivity and responsiveness. Some may argue nowadays that the “millennials” prefer text messaging rather than emailing. Nonetheless, when it comes down to business corresponding and relationship, updates and newsletters emailing is the main method of communication. In he current “Internet Age” you might find yourself clicking “reply,” typing a response and hitting “send” without giving so much as a thought about what you have just written. Experts often point out that bad emailing campaigns or behaviour can potentially cause serious harm to a brand or company so it is important that you pay the utmost attention to…

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