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Several entrepreneurs agree that social media marketing is “the next big thing.” On that, they are right. Since social media marketing emerged it has earned a reputation as a passive marketing tool and statistics from HubSpot shows that 92% of marketers claim social media is beneficial to their business while 80% indicate that their efforts increased traffic to their websites. However, reports from Social Media Examiner reveals that 97% of marketers are currently participating in social media, but 85% aren’t sure of what social media tools to use. There’s a lot to be done in educating entrepreneurs on social media marketing, and the best way to begin educating them is by making them see how social media can improve their business. Below are some ways social media can improve a brands business. INCREASED BRAND RECOGNITION Your social media channels are avenues for you to voice your brand’s identity and every…