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When working with social media, your best bet is to always to use basic social media principles. This allows you to create organic followers that are actually interested in your business. Once a business is successful at developing a solid base of followers they may begin to think about advertising. But where are your advertising “pounds” or “dollars” going the furthest, Facebook or Twitter? Let’s take a look at each platform and see what each has to offer in terms of advertising. Facebook has incredible reach and a great UI Facebook has a number of advantages and the incredible reach that can be achieved ranks among the top. When you advertise on Facebook, you know you can reach an incredible amount of people and you can set up the campaign so that only your target demographics are targeted. This is an very useful component and Facebook has a very user…