Tag

Promotions

Browsing

When working with social media, your best bet is to always to use basic social media principles. This allows you to create organic followers that are actually interested in your business. Once a business is successful at developing a solid base of followers they may begin to think about advertising. But where are your advertising “pounds” or “dollars” going the furthest, Facebook or Twitter? Let’s take a look at each platform and see what each has to offer in terms of advertising. Facebook has incredible reach and a great UI Facebook has a number of advantages and the incredible reach that can be achieved ranks among the top. When you advertise on Facebook, you know you can reach an incredible amount of people and you can set up the campaign so that only your target demographics are targeted. This is an very useful component and Facebook has a very user…

I am not entirely certain why (or how) but I have ended up strangely reading more than 60 articles on Facebook this week which is more than 70% of my total article consumption. This was not a conscious choice as I went about reading my daily marketing news, technology and Social media updates but is a clear demonstration of how prevalent the platform has nowadays become in our everyday lives, hence also polarising interest in Digital Marketing circles online. I often come across Ads on my Social Media that genuinely are way too “adversarial” to have the desired effect. Maintaining a positive relationships between your audience and ads is crucial nowadays but equally quite difficult to achieve without the necessary knowledge and skills. Sponsored content on media sites and Ads on Social Platforms such as Facebook or Instagram,  are becoming more pervasive and increasingly harder to spot. While there has…

Instagram – the popular photo-sharing app – has officially rolled out Collections to its features. Some call “Instagram’s Pinterest Approach” ..others that its is merely a tool to help organise your ideas. Back in December, Instagram added the option for users to save other users’ posts for later viewing, or as known bookmarking but failed to offer any means of organising them. So it has now done exactly that as it aims to keep users on the platform as long as possible. In addition, this extra feature can potentially prove to be highly profitable and useful for E-Commerce platforms and InstaStores.  As it will allow users to save and segment their favourites in collections, it will be much easier for them to simply click on their saved collections and purchase the items they desire. With 1 Million active advertisers currently on Instagram this could turn Instagram into a major online shopping “player”. To…

Any business nowadays realises that Facebook is truly a great marketing tool, though getting followers to engage in content and eventually purchase products and/or services can be challenging at times. What better way to solve this than to give away free stuff! Facebook competitions are a great way to increase engagement with your followers, but there a number of things to consider in order to make the most out of these contests. FACEBOOK Policies Review The first step to conducting a Facebook competition is to be completely familiar with Facebook’s rules and policies. Running a competition doesn’t help you if you end up suffering some consequence from breaking these policies. Avoid any of these issues by simply taking the time to thoroughly review Facebook’s terms of service and competition guidelines. TYPE OF CONTEST Once you’re comfortable with Facebook’s policies it’s time to design the contest. The type of contest will…