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If you are a recent graduate or simply seeking a new career path in the marketing world tomorrow would you have the skills to be hired? The answer is..probably not, myself included. Mainly because marketing as a discipline is ever changing and hence so is a career path in the industry. There are new topics, ideas and hacks on almost a monthly basis. As Gen Y steps up to take centre stage in the employment pool (and not only), and technology increasingly dominates our life and work, it is predicted that there will be an 18% growth in tech jobs by 2022. This infographic looks at not only the evolution of the so-called “hot” marketing skills but also the data skills sought after nowadays and their shortage. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy…

Google AdWords is a pay-per-click advertising service which allows you to advertise in Google’s search results. It has the huge benefit of allowing you to reach people at the exact moment they are searching for something. Organic traffic and SEO (Search Optimisation) can sometimes put you in front of the right people at the right time, but it’s not always that easy and nobody can really guarantee the results you wish. You might be on the first page one day, and then vanish the next. To be honest, you will probably struggle to get on the 1st page in the first place and even 1 day would be a success. Not in terms of actual results and leads though. Advertising with AdWords on the other hands can and will put you on the first page instantly if done correctly. It’s a unique way to reach your customers and can easily generate sales and…

Тhеrе аrе а lоt оf dіffеrеnt wауs tо mаrkеt уоur wеbsіtе оnlіnе but ЅЕО іs bу fаr thе bеst wау tо gеt tаrgеtеd trаffіс frоm rеаl реорlе whо аrе аlrеаdу lооkіng fоr уоur рrоduсt оr sеrvісе. Тhеrе аrе mіllіоns оf usеrs оnlіnе еvеrу dау thаt аrе lооkіng fоr а раrtісulаr рrоduсt оr sеrvісе. Моst оf thеsе реорlе usе thе Gооglе sеаrсh еngіnе tо fіnd whаt thеу аrе lооkіng fоr. ЅЕО саn hеlр busіnеssеs mаkе іt tо thе tор оf thе Gооglе sеаrсh еngіnеs. Таrgеtеd Тrаffіс ЅЕО nоt оnlу brіngs trаffіс tо уоur wеbsіtе but thе trаffіс thаt іs соmіng іn іs tаrgеtеd. Whеn І sау tаrgеtеd І mеаn, trаffіс thаt іs lооkіng fоr уоu аnd thеу dоn’t еvеn knоw іt уеt. Аnу busіnеss саn bе саtеgоrіzеd bу kеуwоrds. Тhеsе kеуwоrds аrе whаt usеrs аrе usіng whеn thеу mаkе sеаrсhіng fоr а рrоduсt оr sеrvісе оn Gооglе. Оnсе а busіnеss fіnds…

SEO is vital to a successful online presence but before you begin your SEO campaign it’s important to set clear and realistic goals. Throughout a SEO campaign it’s easy to get side tracked or begin focusing on results that don’t align with your overall mission. This can be best avoided by setting proper goals before SEO efforts even begin. What follows are a few questions you should ask when developing your goals. Who is my audience? Your audience will depend on your industry but what’s important is that you set clear goals as to who your target demographic will be. Only by setting this goal up front can you track your progress and make sure you stay on track. You may dig into analytics later and realize that you aren’t hitting your targeted audience, knowing this you can adjust your campaign, but you’ll never know if you don’t set the…