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5 common mistakes on Social Media

If you’re starting a business, a blog, or simply discovering the use of social media, it probably seems confusing and overwhelming. However, social networks are excellent tools for your business to be successful and that’s why you need to know exactly how to use them. Mostly, you have to know how to avoid mistakes that could cost you a lot. At CFM Group, we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at the main mistakes we usually notice on social media and how to fix them. 1. An incomplete profile This is the first mistake you can make, but the good news is: you can easily improve it! It is essential for your business or brand to have a page on which your readers will find all of the information they are looking for. Indeed, there is nothing…

Instagram vs Snapchat – The Battle !

Social media is something that everybody is aware of now, people widely use it in reasons to stay in touch with kith and kin that are far off. This charm has benefited us in many ways as now that we’re socially connected even though physically aloof. Now, contacting people miles away from us is no big deal. And in such times, a photo-uploading app ‘Instagram’ was launched… ..It made its mark on social media with an instant impact; today’s generation is obsessed with clicking photos, and uploading every picture on Facebook is too mainstream, so an app that was solely designed to fulfil this desire of uploading endless photos was introduced. For many years’ people, celebrities, brands have been posting pictures and videos on Instagram to keep their fans and friends updated. No matter how insignificant the picture is and no matter how old it is, you see people uploading…

Is Social Media necessary?

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Instagram Adds Collections

Instagram – the popular photo-sharing app – has officially rolled out Collections to its features. Some call “Instagram’s Pinterest Approach” ..others that its is merely a tool to help organise your ideas. Back in December, Instagram added the option for users to save other users’ posts for later viewing, or as known bookmarking but failed to offer any means of organising them. So it has now done exactly that as it aims to keep users on the platform as long as possible. In addition, this extra feature can potentially prove to be highly profitable and useful for E-Commerce platforms and InstaStores.  As it will allow users to save and segment their favourites in collections, it will be much easier for them to simply click on their saved collections and purchase the items they desire. With 1 Million active advertisers currently on Instagram this could turn Instagram into a major online shopping “player”. To…

When Do #Hashtags Add Value on Facebook?

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page -Actually – as Adweek has reported- Facebook will assign a unique URL to each hashtag so audiences can easily find them and engage with the topic in hand.  – but should it? Do Hashtags really make a difference on Facebook? Can they actually add value? Well the answer is somewhat ambiguous as they can add only if specific rules are followed ! What are those rules? Have a look below: Hashtags Add Value on Facebook When: Only 1 is Used: It is common practice – we see it all the time and are sure you also do – for Brands, Companies and even Influencers to use as many hashtags as possible, all in one Post. Adding many hashtags is not bad but due to the behaviour people tend to exhibit on Facebook’s…

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