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Snapchat is one of the most powerful, mobile applications in the market today, and with over 100 million daily active users and 400 million snaps a day, it shows no sign of slowing down. This is why it has emerged as a powerful marketing tool especially for brands looking to reach out to users in the age range of 18 to 34 which forms 71% of Snapchat’s users. With the stats above, it’s clear that Snapchat is here to stay and below are some of the reasons why you should look to integrate Snapchat into our marketing effort. SNAPCHAT IS FEMALE CENTRIC According to Wall Street Journal, 70% of Snapchat users are females, and this means there is a readily available demographic market available for businesses. So if you have a business that is targeted at women, you should be integrating Snapchat into your marketing efforts, and failure to do…

Many often say to me that despite really enjoying Instagram as a photography app they do not necessarily understand the purpose of it in business sense. However, as mentioned in several previous blogs here, there is not a human that can deny its tremendous growth and popularity. and this is exactly what big brands are tapping into. Users only spend a specific amount of time looking at the daily images their “friends” upload and eventually subsequently drift off to the search or the explore button. Instagram places a big emphasis on searching and discovering your favourite content in order to also maximise the time spent on the network. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with can significantly increase your views and attract clicks to your content,…

The common saying “A picture is worth 1000 words” could easily be translated as “A picture is Potentially worth 1000 visits” in today’s Digital World. Some may admit it..the majority will not but most us have now become..frequent Instagrammers. For some.. its the melodic sound of an underground musician.Others.. the beautiful rays of sunshine reflecting on your window or the ..delicious lunch they just grabbed from their local patisserie. Either way, we are all guilty of  indulging in capturing the moment and sometimes even sharing it with the  world. With the popularity of Pinterest & Instagram and Pinterest growing daily, it’s no surprise that images are becoming increasingly important for content sharing & viewing.  Images generally provide an illustration of a service, product or action hence making the overall experience, more tangible & less demanding on the reader’s attention. But in an ever more progressive world, where applications such as Snapchat and Instagram…