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Digital marketing is based on technological tools and methods. A digital marketer uses specific tools to ensure that the different aspects of digital marketing campaigns – social media, email, and website – are performing as they should. There are specific digital marketing tools for the different marketing campaigns. Five of the top tools digital marketers use are stated below. Website analytics tools An organization’s website is the center of its digital marketing activities. Website analytics tools monitor all the actionable activities on a website. Digital marketing campaigns are measured by clicks, subscriptions, sales, and client activities on the website. A digital marketer measures the activity rates and makes further decisions based on it. Some of the essential web analytics tools are the popular Google Analytics and Adobe Analytics. Email marketing tools Email marketing is a method of marketing that is based on email messages. Despite the fact that emails have…