When it comes to high return investments, social media marketing fits the definition both regarding the budget it consumes and the ROI it generates. However, the path isn’t exactly smooth or simple. Often, marketing teams are drawn to either paid or organic social media marketing strategies based on past successes or failures when rather should both form part of a comprehensive marketing strategy. While a single marketing strategy might work or have worked for you in the past, modern social media strategies experience higher ROI because they utilize multiple channels and communication styles. The key to running successful social media campaigns is to strike a balance between the two of them. In this blog, we will be taking a look at three actionable strategies to help you align your paid and organic social strategies successfully. But first, let’s have a quick look below at the difference between  the two. Now…