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Instagram has quickly outgrown its original impression as a fun app for kids and teenagers and has quickly grown to become a serious marketing, networking, and audience development tool for individuals and brands. It is now one of the most popular social networking sites in the world with over 200 million active monthly users sharing 60 million images getting 1.6 billion likes every day. Instagram is a lot more than just another popular social networking site as the average Instagram engagement rate for brands has been found to be 58 times higher than on Facebook. If you are one of those brands looking to get started building a brand profile on Instagram or are looking to revamp your Instagram profile and get more followers, below are some things you could give, a try. CROSS PROMOTE YOUR SELECTED HASHTAG Hashtags are an important tool on Instagram, and one of the first…

The days when Instagram was simply considered a photography or kids app are long gone. Instagram has by far outgrown anyone’s expectations and is now considered a crucial part of any Brand or Company’s Social Media strategy. Companies and Brands quickly realised the opportunities available via the Social Media platform and have jumped on for the exciting ride. So far Instagram has shown a tremendous growth – as I also spoke about on the 26th of April in my post “Instagram Facts & Stats for 2017” – hence quickly becoming one of the largest networking, content marketing, engagement and audience building tools for brands and individuals worldwide. It’s currently undoubtedly the most popular social networking platform globally, with over 300 million daily users, sharing 95 million photos and videos per day. What is more important however, is the engagement brands and companies achieve on Instagram which can be up to 120 times more than Twitter whilst…