Amazon to Improve customer experience via Ads

During a recent press release, Amazon explained how advertising had become a “key contributor” to its business as this present offer appears to be “extremely valuable” to both customers and brands. Presenting its business result for the fourth quarter, Amazon showed how they were able to generate up to 60% profits on mostly its ad business but also includes co-branded credit card agreements to $1.7bn. In the previous quarter, the growth   rate in ‘other’ revenue was 58%. Amazon CFO Brian Olsavsky Speaking on a call with investors stated that the rise in its ad business is considered a critical line in for brands and agencies into the e-commerce marketing line. Amazon’s ad business is another form of digital advertising that stretches way beyond search and social He further went on to explain that their strategy is to ensure that customers experience additive in the ad process.  “We want our customers…

Content Marketing lessons from Etsy

In a recent interview with The Telegraph, Josh Silverman, new CEO of Etsy discussed giving the company a much-needed shakeup. As part of a lean marketing strategy, Silverman scrapped all marketing activities which aren’t likely to result in immediate results for Etsy’s vendors – including TV advertising – to focus on driving performance instead. These changes have begun to produce immediate results with a share price increase of 50%, and in the third quarter of 2017, they experienced a 13% increase in earnings. While this culling technique might be too extreme for some businesses, marketers can gain some valuable lessons from Etsy’s decision to ‘focus on the fundamentals.’ A lot of brands still plough the lion’s share of their creative resources and budget on top-funnel awareness campaigns, while neglecting the hugely important latter stages of the purchase funnel- continuing to drive their customers from expensive advertising campaigns to online stores…

The Benefits of a YouTube Channel

As a small business, you must continually think of ways to promote and communicate your products or services to your audience. Of course, social networks are probably already part of your marketing strategy, but have you thought about YouTube ? Considering that 4 billions of videos are viewed per day, this stats should demonstrate the amazing reach that can be had on YouTube. Many artists, comedians, YouTubers have launch their careers only through videos : YouTube is powerful. That is the reason why, using YouTube for your business can be a cost-effective way to grow it. If you are still wondering how YouTube can help to developing your business, here are 5 benefits of having a YouTube Channel that might answer your questions. 1. Promoting your products With YouTube videos, you will be able to show your products in action to your customers. You might demonstrate the way they work with video tutorials or tips and…

UK Market Boosted by Smartphone Sales growth

A very interesting report was published by IMRG a few weeks ago in regards to UK Online sales exceeding £130 billion in 2016, fueled mainly by sales growth on smartphones. The IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers. The report provides evidence of £133bn being spent online with UK retailers in 2016, which is almost £18bn more than the amount spent online in 2015 online. This also means that the Index registered growth is nearer 16% and slightly higher than the previous years although 2010 still remains the highest. As Bhavesh Unadkat, Principal Consultant in Retail Customer Engagement Designfor Capgemini noted: “2016 was a turbulent year with a number of predictions for retail and beyond going against the status quo.  Regardless, it was still a record breaking year for online sales – up 16% on 2015.  Few would have anticipated the decline in…

The Importance of Online Reviews

The internet has without a doubt changed the way we do business today. Business owners are taking advantage of this by creating websites, optimizing SEO, and working on social media marketing. They may however be overlooking one of the most important online components of their business plans: online reviews. Luckily, services such as STREETLIFE can help with this area of your business plan. Checking online reviews before purchasing products or services has become a compulsory action for online shoppers. Why wouldn’t it be? When we make purchases or seek services we all want confidence and peace of mind in the fact that we aren’t just throwing our money away. Businesses that have positive reviews are far more likely to find success online. There are a number of websites out there nowadays such as Trust a Trader, Streetlife and Love Your Door Step. Their job is to ensure your…

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