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Most of us (especially business owners) are now fully aware of Facebook Marketing and Advertising “powers” and hence have created our pages, invited our friends and colleagues to like them and also socially promoted them on our website, LinkedIn and other profiles. Knowing the best times to post your content however, is another matter which has now become a prerequisite when one is looking to increase his traffic and engagement. A multitude of studies have shown that user engagement such as liking posts, sharing, commenting and sending a direct message, tends to be the highest on Friday when the majority of the public are in a “relaxed state” as it is the end of the week. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares. According to ‘The Content Marketing Paradox’ – a report produced and published by TrackMaven, over 1.5 million Facebook posts from 6000 brands showed…

Digital marketing is a key component to any marketers success as more and more consumers are turning to mobile devices for relevant, timely content from companies and brands. As a result, they do not only have to stay on top of key performance metrics and areas of investment but to also be able to engage and convert consumers through the buying journey. So let’s have a look at 5 of the latest and most prevalent digital marketing trends dominating the industry currently whether you are a business owner, marketer or simply interested in Digital Marketing. Augmented Reality Gets Real It is about to be the biggest year yet for Augmented reality in 2018, with some major stars aligning in recent months. As is known, the technology overlays digital information onto the viewer’s physical environment and has  often been popularised by the likes of Pokémon GO. But AR already goes a lot…

Instagram has consistently tried to improve its platform and add new features and tools to its stories. Earlier this week, rumours circulated that Instagram’s working on new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its “Focus Portrait” mode for selfies and videos just a week ago. Now, WABetaInfo reports that Instagram is also developing a new Q and A sticker option for Stories, which would allow users of the platform to pose a question within the Stories flow, but the response to that query would be private. As is visible above, the new Q and A sticker would be another option in your Stories tools and differs from the existing Poll stickers, in that the responses wouldn’t necessarily have to be multiple choice, while the results, as noted, would be sent privately. The option could be great for brands seeking rapport on new products, or ways they can…

As a social media user or even a professional, you most definitely (and if not you should) are already making good use of social media networking sites such as Facebook and Twitter as well as media sharing sites (i.e. Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. However, the reality is that these are just a part -albeit big part- of social media and not the only elements to it. Look beyond those social media juggernauts and you’ll see that people are using many different types of social media to connect and network online for many a reason. We have hence created a simply and short infographic to demonstrate 9 of the most important social media categories. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below…

I  am part of numerous blogging support groups and an ongoing theme I see is other bloggers stating (or complaining) that they do not have time to blog. I wanted to share what a typical day in my life looks like. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

It is something we often all wonder and sometimes fear when it comes to our personal data, images, conversations and much more on the social media giants’ platform, which we all use daily for a variety of reasons. To get an idea of the data Facebook collects about you, you can literally just..ask for it. You will receive a file with every photo and comment you’ve ever posted, all the ads you’ve clicked on, stuff you’ve liked and searched for and everyone you’ve friended – and unfriended – over the past years of having an active account. This enormous amalgamate of data is primarily used to decipher which ads are best suitable to be shown to you as a user and consumer. It also makes using Facebook more seamless and enjoyable – say, by determining which posts to emphasize in your feed, or reminding you of friends’ celebrations or birthdays. Facebook…

Social media encourages dialogue between companies and their customers but can lead to negative comments, or social media trolls. How do you deal with these? Have a look at our infographic below with loads of free tips and advice on how to handle such situations. Does this blog give you a bit more confidence on how to deal with social media incidents? Do you have any questions? Do you believe there is something we should add to this blog? Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasingbrand loyalty and driving online sales. The benefits of digital marketing include: Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

In 2017, the number of apps removed by Google represents a 70% increase from the amount in 2016. Leveraging machine learning models and techniques, Google’s Android Security Centre removed over 700,000 malicious apps in 2017, many of which displayed adult ads to children or tried to capture user devices to use as slaves in DDoS attacks. Product manager for Google Play, Andrew Ahn made the announcement, adding that 99% of apps which were deemed harmful were deleted before anyone could install them. In 2017, Google dedicated the bulk of its technology to malware scanning and detection under the Google Play Project and users with Android devices can manually activate scan on their phones via the update section. The most popular types of ads which were used to deceive users were copycat apps with logos, features and promotional copy similar to popular mainstays, usually with paid or fake reviews, something Google…

According to psychologist Robert Cialdini, Professor Emeritus of Psychology at Arizona State University, the key to persuasion is as much about timing as it is about the message itself. He describes this idea as “pre-suasion”, which is also the title of his new book. The text builds on his pioneering text influence which was released in 1984 and sold 3 million copies across the world. In the book, he laid out the six key principles of influence. The first tenet “reciprocity” is the idea that people return a favor that’s why retailers give out free samples and “commitment and consistency” suggests that we are more likely to follow through with an idea if we agree to it aloud or in writing. The third tenet is “social proof” which suggests that most of us are likely to repeat the actions of others, followed by “authority: which describes our leaning to obey…