Tag

news

Browsing

We are proud to announce that our CEO and Founder, Mr Nicholas Kalavas has been invited as a Keynote Speaker at the 2018 Digital Marketing conference organised by Anglia Ruskin University. Anglia Ruskin’s story starts in 1858, when the art critic, patron and philanthropist John Ruskin opened Cambridge School of Art. The art school grew to become Anglia Ruskin University, and it’s still at the heart of our modern-day campus in Cambridge. The event is Titled: Digital Marketing Challenges: Trends and plans for the future and will include speeches from 3 highly experienced marketeers such as: – Nicholas Kalavas, Managing Director of CFM Group (Creative Fearless Marketing) https://cfmgroup.co.uk/ – Ellie Morgan, Head of Digital Marketing, Studio 24 Your Digital Agencyhttps://www.studio24.net/ – Kate Barham, Head of Account Strategy, Further, Digital Marketing Agency https://www.further.co.uk/ Feel free to have a look at the calendar provided below and attend the event. To find out about the event, register…

Digital marketing is an ever-evolving industry, with innovative studies, reports and “best practices” published seemingly every day. Some of the top bloggers, from Neil Patel to Jeff Bullas, offer cutting-edge digital marketing techniques and dedicate their lives to mastering this in-demand discipline. To truly understand and stay on top of the internet world, individuals would have to scour hundreds of blogs and attend top industry events around the world. This is both time-consuming and costly. Most businesses simply do not have the resources or capacity. Mastering the top digital marketing topics can drive revenue and improve brand awareness. The question becomes, is there a way to understand the most pertinent topics to drive business growth? Yes. The Detroit Regional Chamber’s digital marketing team has scoured the internet and listened intently to the top digital marketing conversations to bring together the four most important topics for 2018. The New Facebook Algorithm In January, Facebook changed…

Further to our post last week in regards to how companies can carefully target, segment and market to their audience, we received many requests from readers on this could be done. What the easiest and most effective ways to reach the Millennials is and hence we have created the infographic below. Tell us what you think and if there is anything we should add to our infographic. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

When we talk about social media marking nowadays, we often focus on millennials as they tend to be the most active users online. Nonetheless, that is a somewhat skewed reality as truth is that pretty much everyone is on and uses social media nowadays from your boss to your mum to your colleague or niece.  So have a look at the infographic below which tells you where different generations are in social media and how companies and using this data to target their preferred audiences. Have a look at our infographic below for more information and tell us what your view is whether you are a..”millennial”, a marketeer (trying to reach this market), a parent (somewhat bamboozled by the development and growth of social media), we’d love to know your view. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to…

It is indeed the news of the week when it comes to domains and how Brexit will slowly start having an effect on companies and individuals in the UK. If you are a UK sysadmin who owns a .EU domain, it will be taken away from you on 31st March 2019 in a no-deal Brexit scenario (and in any case, on 1st January 2021 if get a deal in place). According to the European Commission’s Notice to Stakeholders the only certainty is that UK entities will not be able to register or renew .eu domains. As for existing registrants, it merely states that the registry will be “entitled to revoke such domain names on its own initiative”. ​The brexit notice from EURid seems to suggest they’re just exploring the options at the moment. The European Commission issued a notice to stakeholders concerning the .eu domain names registered by UK residents. The notice…

Social media has created several exciting phenomena, and one of the most interesting is probably the influencer. Often, these influencers are ordinary people made famous by their catchy or creative posts. Other times they can be traditionally famous people but either way, these persons earn a good living by promoting brands or products to their large number of followers. Recruiting the services of an influencer to market your product or services comes with a lot of risks, therefore, you must go with an influencer whose audience and message resonates with the needs of your company and its overall values. Fortunately, you can gain profound insights into the needs of your clients from their social media posts, conversations, interaction, photos, and videos. Likewise, their social media interaction shows who and what influences their decisions. DOES YOUR INFLUENCER RESONATE WITH YOUR TARGET AUDIENCE? Before choosing an influencer, you must have first identified…

At its core, resistance to change is a label we apply to people who seem unwilling to accept a change. But for the most part, it isn’t the change itself that people resist. People resist change because they believe they will lose something of value, or fear they will not be able to adapt to the new ways. The first step is for individuals, companies or even societies to be able to acknowledge the benefits of change and why or how they desire it to happen. This is one of the main reasons why Disruptor companies often struggle to “break” the market or make an immediate impact through their marketing channels despite hefty budgets being spent. It is incredibly fun to be the disruptor, but it isn’t easy. There will be plenty of cynics and trolls. So, what should marketers do when they are marketing a disruptive product or service? I have worked with several technology companies…

As Uber and Tesla have had to learn the hard way, it only takes a little bad press or negative exposure from mainstream media and public trust towards autonomous vehicles goes straight ..”out of the window”. Ford has taken that lesson to heart, claiming recently that it would rather instill confidence in self-driving cars than be first to produce them or introduce them to the market. In a letter to the US Department of Transportation (DoT) and 44-page report called “A Matter of Trust,” the automaker detailed how it plans to safely test its self-driving vehicles on public roads whilst obviously also using this to instill trust in their customers that their safety comes first. Why such focus on trust specifically? The death of a pedestrian involving a Uber self-driving vehicle with a safety driver in particular had a very negative impact on public’s opinion of self-driving cars. Prior to that, 44% of US adults said…

Running a business is tricky… But using social media to boost your brand can be confusing at times. Here are some very quick tips and ideas for your business, brand or product social channel if you’re new to running your Instagram account as a new business owner, or an #Instanewbie! Whether or not you’re running a page around a food establishment or a skincare cream, some of these quick and easy fundamental basics will work for anyone. Colours Your photos need to look cohesive. There are some great stock photo agencies out there these days; gone are the days of “Man falls over” – We’re welcoming ultra-niche stock photos for business’ and creatives with all different colour schemes. Try Haute Stock as your first port of call to build some ideas around what stock images could work for you. Reposting your customer’s images builds a personal connection It also provides great…