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It is a well known fact nowadays that society’s dependence on real-time messaging through social media and other platforms like WhatsApp or Facebook has increased to a worrying extent over the last decade. Even though these platforms were originally created with the promise of bringing people, groups and communities closer together, it is more common that the opposite actually happens and people are driven to isolation. The odd side of this is that despite the initial promise, brands and platforms will now do everything in their power to make sure they offer you “algorithmically customized” feeds to cater to your personal tastes, preferences and beliefs creating even further isolation. This is not an issue that occurs in one industry only as politicians, actors, sportsmen (and women) and singers will all admit. Don’t leave any factual holes in your social copy. One of the most consistent criticisms against Thompson’s initial tweet was that…

Most of us (especially business owners) are now fully aware of Facebook Marketing and Advertising “powers” and hence have created our pages, invited our friends and colleagues to like them and also socially promoted them on our website, LinkedIn and other profiles. Knowing the best times to post your content however, is another matter which has now become a prerequisite when one is looking to increase his traffic and engagement. A multitude of studies have shown that user engagement such as liking posts, sharing, commenting and sending a direct message, tends to be the highest on Friday when the majority of the public are in a “relaxed state” as it is the end of the week. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares. According to ‘The Content Marketing Paradox’ – a report produced and published by TrackMaven, over 1.5 million Facebook posts from 6000 brands showed…

It is possibly the most used App nowadays from youngsters and adults like. Yes, we all have Facebook accounts and use messenger as one of our prime means of communication nowadays, but nonetheless noone can deny that Instagram has taken the ..social world (Ask Snapchat) by storm and its customer base and users are growing daily. With this in mind, it is only natural that there will be hundreds (if not thousands) of accounts on Instagram that are..spammy, uninteresting or simply..annoying. We have all come across that post on Instagram that we really wish we never saw and certainly do not want to see anything similar again. Well, brace yourself for..Silence as Instagram is rolling out an exciting new mute feature and we can’t wait to test it out on all our annoying friends (and not only).  So how does Instagram’s new mute button work? Well, this long awaited feature for…

Social media has created several exciting phenomena, and one of the most interesting is probably the influencer. Often, these influencers are ordinary people made famous by their catchy or creative posts. Other times they can be traditionally famous people but either way, these persons earn a good living by promoting brands or products to their large number of followers. Recruiting the services of an influencer to market your product or services comes with a lot of risks, therefore, you must go with an influencer whose audience and message resonates with the needs of your company and its overall values. Fortunately, you can gain profound insights into the needs of your clients from their social media posts, conversations, interaction, photos, and videos. Likewise, their social media interaction shows who and what influences their decisions. DOES YOUR INFLUENCER RESONATE WITH YOUR TARGET AUDIENCE? Before choosing an influencer, you must have first identified…

Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa. Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done. HELP CUSTOMERS GET THINGS DONE Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book…

Digital marketing is a key component to any marketers success as more and more consumers are turning to mobile devices for relevant, timely content from companies and brands. As a result, they do not only have to stay on top of key performance metrics and areas of investment but to also be able to engage and convert consumers through the buying journey. So let’s have a look at 5 of the latest and most prevalent digital marketing trends dominating the industry currently whether you are a business owner, marketer or simply interested in Digital Marketing. Augmented Reality Gets Real It is about to be the biggest year yet for Augmented reality in 2018, with some major stars aligning in recent months. As is known, the technology overlays digital information onto the viewer’s physical environment and has  often been popularised by the likes of Pokémon GO. But AR already goes a lot…

Instagram has consistently tried to improve its platform and add new features and tools to its stories. Earlier this week, rumours circulated that Instagram’s working on new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its “Focus Portrait” mode for selfies and videos just a week ago. Now, WABetaInfo reports that Instagram is also developing a new Q and A sticker option for Stories, which would allow users of the platform to pose a question within the Stories flow, but the response to that query would be private. As is visible above, the new Q and A sticker would be another option in your Stories tools and differs from the existing Poll stickers, in that the responses wouldn’t necessarily have to be multiple choice, while the results, as noted, would be sent privately. The option could be great for brands seeking rapport on new products, or ways they can…

As a social media user or even a professional, you most definitely (and if not you should) are already making good use of social media networking sites such as Facebook and Twitter as well as media sharing sites (i.e. Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. However, the reality is that these are just a part -albeit big part- of social media and not the only elements to it. Look beyond those social media juggernauts and you’ll see that people are using many different types of social media to connect and network online for many a reason. We have hence created a simply and short infographic to demonstrate 9 of the most important social media categories. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below…

I  am part of numerous blogging support groups and an ongoing theme I see is other bloggers stating (or complaining) that they do not have time to blog. I wanted to share what a typical day in my life looks like. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.