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When we talk about social media marking nowadays, we often focus on millennials as they tend to be the most active users online. Nonetheless, that is a somewhat skewed reality as truth is that pretty much everyone is on and uses social media nowadays from your boss to your mum to your colleague or niece.  So have a look at the infographic below which tells you where different generations are in social media and how companies and using this data to target their preferred audiences. Have a look at our infographic below for more information and tell us what your view is whether you are a..”millennial”, a marketeer (trying to reach this market), a parent (somewhat bamboozled by the development and growth of social media), we’d love to know your view. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to…

It is indeed the news of the week when it comes to domains and how Brexit will slowly start having an effect on companies and individuals in the UK. If you are a UK sysadmin who owns a .EU domain, it will be taken away from you on 31st March 2019 in a no-deal Brexit scenario (and in any case, on 1st January 2021 if get a deal in place). According to the European Commission’s Notice to Stakeholders the only certainty is that UK entities will not be able to register or renew .eu domains. As for existing registrants, it merely states that the registry will be “entitled to revoke such domain names on its own initiative”. ​The brexit notice from EURid seems to suggest they’re just exploring the options at the moment. The European Commission issued a notice to stakeholders concerning the .eu domain names registered by UK residents. The notice…

At its core, resistance to change is a label we apply to people who seem unwilling to accept a change. But for the most part, it isn’t the change itself that people resist. People resist change because they believe they will lose something of value, or fear they will not be able to adapt to the new ways. The first step is for individuals, companies or even societies to be able to acknowledge the benefits of change and why or how they desire it to happen. This is one of the main reasons why Disruptor companies often struggle to “break” the market or make an immediate impact through their marketing channels despite hefty budgets being spent. It is incredibly fun to be the disruptor, but it isn’t easy. There will be plenty of cynics and trolls. So, what should marketers do when they are marketing a disruptive product or service? I have worked with several technology companies…

As Uber and Tesla have had to learn the hard way, it only takes a little bad press or negative exposure from mainstream media and public trust towards autonomous vehicles goes straight ..”out of the window”. Ford has taken that lesson to heart, claiming recently that it would rather instill confidence in self-driving cars than be first to produce them or introduce them to the market. In a letter to the US Department of Transportation (DoT) and 44-page report called “A Matter of Trust,” the automaker detailed how it plans to safely test its self-driving vehicles on public roads whilst obviously also using this to instill trust in their customers that their safety comes first. Why such focus on trust specifically? The death of a pedestrian involving a Uber self-driving vehicle with a safety driver in particular had a very negative impact on public’s opinion of self-driving cars. Prior to that, 44% of US adults said…

Running a business is tricky… But using social media to boost your brand can be confusing at times. Here are some very quick tips and ideas for your business, brand or product social channel if you’re new to running your Instagram account as a new business owner, or an #Instanewbie! Whether or not you’re running a page around a food establishment or a skincare cream, some of these quick and easy fundamental basics will work for anyone. Colours Your photos need to look cohesive. There are some great stock photo agencies out there these days; gone are the days of “Man falls over” – We’re welcoming ultra-niche stock photos for business’ and creatives with all different colour schemes. Try Haute Stock as your first port of call to build some ideas around what stock images could work for you. Reposting your customer’s images builds a personal connection It also provides great…

Capital Markets will look very different in 2020 than they do today. Based on feedback from clients, many have gloomily predicted a shrinking capital markets landscape, over-regulation and the fall of traditionally powerful financial centers such as London and New York. Have a look at our infographic, created via our expert designers with information compiled from the latest Pricewater House Coopers report which you can click and find here. Tell us your view or inside information by messaging or simply commenting below. If you are looking for help or more inside information yourself as an entrepreneur or company then do not hesitate to contact us below. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

It is a well known fact nowadays that society’s dependence on real-time messaging through social media and other platforms like WhatsApp or Facebook has increased to a worrying extent over the last decade. Even though these platforms were originally created with the promise of bringing people, groups and communities closer together, it is more common that the opposite actually happens and people are driven to isolation. The odd side of this is that despite the initial promise, brands and platforms will now do everything in their power to make sure they offer you “algorithmically customized” feeds to cater to your personal tastes, preferences and beliefs creating even further isolation. This is not an issue that occurs in one industry only as politicians, actors, sportsmen (and women) and singers will all admit. Don’t leave any factual holes in your social copy. It is very important you “do your research” over the matter…

Most of us (especially business owners) are now fully aware of Facebook Marketing and Advertising “powers” and hence have created our pages, invited our friends and colleagues to like them and also socially promoted them on our website, LinkedIn and other profiles. Knowing the best times to post your content however, is another matter which has now become a prerequisite when one is looking to increase his traffic and engagement. A multitude of studies have shown that user engagement such as liking posts, sharing, commenting and sending a direct message, tends to be the highest on Friday when the majority of the public are in a “relaxed state” as it is the end of the week. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares. According to ‘The Content Marketing Paradox’ – a report produced and published by TrackMaven, over 1.5 million Facebook posts from 6000 brands showed…

It is possibly the most used App nowadays from youngsters and adults like. Yes, we all have Facebook accounts and use messenger as one of our prime means of communication nowadays, but nonetheless noone can deny that Instagram has taken the ..social world (Ask Snapchat) by storm and its customer base and users are growing daily. With this in mind, it is only natural that there will be hundreds (if not thousands) of accounts on Instagram that are..spammy, uninteresting or simply..annoying. We have all come across that post on Instagram that we really wish we never saw and certainly do not want to see anything similar again. Well, brace yourself for..Silence as Instagram is rolling out an exciting new mute feature and we can’t wait to test it out on all our annoying friends (and not only).  So how does Instagram’s new mute button work? Well, this long awaited feature for…