Tag

mobility

Browsing

..to new emerging mobility services and platforms The evolution of transportation, in similar fashion to humankind evolution, has gone through trials and tribulations as it has evolved through time. The world is ever-changing, at a faster pace than ever before and with increasing mobility demand and evolving mobility needs, transport providers of all kinds (private cars or other means of transport such as buses and train lines) have to satisfy demand for services that are increasingly convenient, fast and predictable. Changes in consumer habits in recent years demonstrate that some users are prepared to sacrifice individual forms of mobility, such as the private car, in favour of other modes of transport that offer these features. This has led to the successful introduction and rapid penetration of new mobility solutions. Meanwhile, traditional mobility ecosystems have diversified, employing a wider array of actors, and the emergence of new concepts, such as Mobility-as-a-Service (MaaS), have forced them to re-organize interactions…

As Uber and Tesla have had to learn the hard way, it only takes a little bad press or negative exposure from mainstream media and public trust towards autonomous vehicles goes straight ..”out of the window”. Ford has taken that lesson to heart, claiming recently that it would rather instill confidence in self-driving cars than be first to produce them or introduce them to the market. In a letter to the US Department of Transportation (DoT) and 44-page report called “A Matter of Trust,” the automaker detailed how it plans to safely test its self-driving vehicles on public roads whilst obviously also using this to instill trust in their customers that their safety comes first. Why such focus on trust specifically? The death of a pedestrian involving a Uber self-driving vehicle with a safety driver in particular had a very negative impact on public’s opinion of self-driving cars. Prior to that, 44% of US adults said…