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The range of devices with which people access the web are increasing daily and no longer is it safe to assume that visitors will visit your website using traditional devices like the desktop and personal computer- there is a good chance they will do so with a tablet or a handheld device. Ultimately, if your site is not optimized for mobile you are losing sales as research revealed that 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. It’s therefore amazing that there are still several businesses websites which are not optimized for a mobile experience. Below are five reasons why your website must have a mobile optimized website: MOBILE WEBSITES ARE IN HIGH DEMAND Today, mobile devices are the easiest way to access information especially for clients that are always on the go. If your website is not mobile friendly, your prospects will…

A websites style and design is subjective – “Beauty is in the eye of the mouse-holder”. However nobody likes to work solely with subjective, in particular the clients who are spending the money on a website. As such, the user experience and functionality can help form a guide towards the right direction of a website and in turn the style needed. Hence it is important to constantly be aware of the latest web design tips and trends to gain a vantage point that can develop and influence your design work. We have based our 5 crucial web design tips around aiding the user experience through good web design: Have you got any tips you would like to offer ? Perhaps you have used some strategy that has had brilliant results for you? Feel free to let us know, our blog is all about providing free knowledge, information, tips and advice so…

Did you know that 68% of companies have integrated mobile marketing in their strategy ? Or that  80% of internet users own a smartphone ? Mobile apps are the best way to keep your customer engaged with your products. For this reason, businesses are now using them to provide the best customer experience but also to develop a real competitive advantage. However, are mobile apps necessary for each and every business? And mostly, does your business need one ? As social media and digital marketing experts, we tried to give you some useful tips to answer your questions. Read on to find out! 1) First step: ask yourself the right questions Who is your target audience ? Who are the people you are targeting as potential customers ? Are they connected? Do they use smartphones ? If the answers are yes, then your audience is a perfect fit for an app! This could…

A little less than two decades ago, things were pretty simple when it came developing a website. Software developers were mainly focused on developing software and there was little if any distinction between the people creating the UI, and those developing the backend. Nowadays however things have changed and responsibilities are equally shared according to employees expertise and quality. As we also create beautiful websites from time to time for our clients at www.CFMGroup.co.uk, we are often asked (half jokingly most of the time) as to how one goes about becoming a Full Stack Developer. We had hence embarked on a mission to create a simple but comprehensive infographic as to “How to be a Full stack Developer”  ! Have a look at it below now and let us know what you think. I’d love to hear your thoughts in the comments section below or simply feel free to click here to arrange a FREE…

Facebook is now a daily routine for most of us an when it comes to companies and marketing campaigns, it definitely works very hard to constantly update its services and features. Some may argue that it is not always in favour of small companies with even smaller budgets (it is a bid-to-bid system after all) but no one can deny that their developers, are relentless in rolling out new features and updates and testing even more. Facebook has now rolled-out a number of new updates for its smartphone app and not only. Some of these changes can make a drastic change to certain businesses and hence it is worth having a look at. Cross-app (FB & IG) notifications on mobile – test Facebook is also in the process of testing out a new system which enables users to get notifications from Facebook, Messenger and Instagram in one stream, and switch to each with a…