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5 Crucial Web Design Tips

A websites style and design is subjective – “Beauty is in the eye of the mouse-holder”. However nobody likes to work solely with subjective, in particular the clients who are spending the money on a website. As such, the user experience and functionality can help form a guide towards the right direction of a website and in turn the style needed. Hence it is important to constantly be aware of the latest web design tips and trends to gain a vantage point that can develop and influence your design work. We have based our 5 crucial web design tips around aiding the user experience through good web design: Have you got any tips you would like to offer ? Perhaps you have used some strategy that has had brilliant results for you? Feel free to let us know, our blog is all about providing free knowledge, information, tips and advice so…

3 Reasons your Marketing agency Fails

It is a fact that digital marketing is at the heart of business growth and brand awareness in today’s fast-paced, highly competitive and technology-driven market. Businesses, both large and small, startups and existing ones, leverage digital marketing tools to acquire and retain customers, build more robust customer experience, improve their brand presence and edge out their competitors. To meet up with these needs, they employ the services of either a professional digital marketing firm or a digital marketing expert. However, many business fail despite employing the services of these professionals and most have either been frustrated or ultimately edged out of the online market space because of ineffective marketing campaigns. Other reasons stem from non-purposeful digital marketing strategy to the incompetence of the digital marketer. Looking at these reasons in detail: LACK OF A PROPER DIGITAL MARKETING STRATEGY Digital marketing requires creative, sustained and quality strategy. Most businesses make…

3 Tips for Developing a Successful Marketing strategy

A marketing strategy is a combination of all the actions that connect the products and services a business offers to clients or potential clients. Marketing is a major determinant of sales. Little wonder why firms make high capital investments in their marketing strategies. The goal of any marketing activity is to generate more leads and revenues. The right marketing strategy should inspire the curiosity of the target audience. Although marketing involves a lot of technology and innovation, some basic truths guide the development of an effective marketing strategy. Tips for creating an effective marketing strategy are highlighted below. # Highlight the goals of a marketing campaign Organizations carry out several marketing campaigns. Some to introduce a product, others to improve revenue generation. More often, organizations run several marketing campaigns simultaneously. It is easy to say a marketing campaign is aimed at improving general sales. Outlining the targeted percentage increase or…

3 Essential Personalities every Marketing team needs

The marketing department of any organization is tasked with maintaining existing client relations and providing more client relations. Members of the marketing team are the frontline soldiers of any organization; they must thus be up to the task. Certain components of human resource and skills make an effective marketing team. The marketing team of an organization should include creative thinkers, strategic planners, witty spokesperson and a coordinator. This article highlights some of the essential positions that should be on an effective marketing team. Team manager The ideal marketing team manager should possess a few the characteristics of every other member of the team in addition to leadership skills. This is the person that takes the ideas created by the team to the board. The team manager is also involved in the creative process of developing marketing campaigns. Personal attributes of the team manager should include attention to details, high intellect,…

Traditional Marketing vs Digital Marketing (P&C)

Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time. Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective. Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service. Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However,…

Top 5 Digital Marketing Tools

Digital marketing is based on technological tools and methods. A digital marketer uses specific tools to ensure that the different aspects of digital marketing campaigns – social media, email, and website – are performing as they should. There are specific digital marketing tools for the different marketing campaigns. Five of the top tools digital marketers use are stated below. Website analytics tools An organization’s website is the center of its digital marketing activities. Website analytics tools monitor all the actionable activities on a website. Digital marketing campaigns are measured by clicks, subscriptions, sales, and client activities on the website. A digital marketer measures the activity rates and makes further decisions based on it. Some of the essential web analytics tools are the popular Google Analytics and Adobe Analytics. Email marketing tools Email marketing is a method of marketing that is based on email messages. Despite the fact that emails have…

Why Social Media is Important for Business

In this age, it is not uncommon for clients to find out about an organization or business from social media. There was a time when word of mouth and face-to-face networking were the most important marketing methods for businesses. Social media changed that trend. Businesses have thus invested in their social media presence, almost every mid-sized organization has a social media manager. Even in business to business organizations, social media presence influences growth, and networking opportunities. This article highlights some of the reasons why businesses should pay attention to their social media presence. Better client interaction Social media is that place where boundaries are removed. On the social media page of a business or establishment, clients are more comfortable to talk about product or services, even more than they will be when talking with a customer representative. Social media analytics also allow businesses to know more about their client demographics.…

5 Most used Social Media Platforms

5 BIGGEST SOCIAL MEDIA PLATFORMS It’s almost impossible to imagine that the biggest social media platform in the world started less than two decades ago. Facebook and a lot of other social media sites opened up the digital space for a lot of businesses and firms. Social media revolutionized networking and connectivity. Individuals and organizations make use of these platforms daily to stay connected with acquaintances, friends, families, clients, and customers. Even governments have a presence on social media. This article presents a list of the 5 biggest social media sites at the moment. The basis of this list is the number of users and market share. Facebook Facebook is undoubtedly the biggest social media platform. Apart from the popularity of Facebook users, its market share also keeps it at the top of this list. In June 2017, the Facebook community (number of active users) grew to 2 billion users…

The Social Media Alphabet

There was a time when the phonetic alphabet was used to spell out letters of the alphabet. Remember the “P for Papa” or “D for Delta”? Are you a Beginner on Social Media ? Does it all seem a bit confusing and baffling ? Are you constantly hearing and seeing words and abbreviations you have absolutely no idea what they mean ? Let’s give you a little hand in to getting a better understanding of some crucial terms. Nonetheless, we live in a digital world today, often dictated by Social Media interactions and relationships. So here is my version of how to teach the “Social Media Alphabet”. Tell us what you think of our Social Media Alphabet and give us your suggestions ! Feel free to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

The Benefits of Consultancy

Whilst interning at CFM group I have noticed the importance of consultancy. The benefits and reach of consultancy can be exponential from a client’s rapport to a company’s reputation and even from a personal development view point. It seems to be when a company can achieve this component and successfully penetrate it; magic can happen. Here are five benefits of a marketing consultant: To help determine which marketing mediums will be most effect for your business To teach the critical elements of a good marketing message, suitable to your business Applying what you need to know for your marketing plan and how to execute it The use of Simple methods for reactivating old customers with innovative solutions Understanding where to place your advertising for maximum exposure As much as consultancy can be lucrative for business practice it must be tested, tracked and intricately planned. Knowledge and creativity is what makes…

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