Tag

Marketing

Browsing

The Power or Snapchat Marketing

Snapchat is one of the most powerful, mobile applications in the market today, and with over 100 million daily active users and 400 million snaps a day, it shows no sign of slowing down. This is why it has emerged as a powerful marketing tool especially for brands looking to reach out to users in the age range of 18 to 34 which forms 71% of Snapchat’s users. With the stats above, it’s clear that Snapchat is here to stay and below are some of the reasons why you should look to integrate Snapchat into our marketing effort. SNAPCHAT IS FEMALE CENTRIC According to Wall Street Journal, 70% of Snapchat users are females, and this means there is a readily available demographic market available for businesses. So if you have a business that is targeted at women, you should be integrating Snapchat into your marketing efforts, and failure to do…

6 Steps to create a Facebook Group for your page

Facebook groups have been around since forever, but recently, Facebook has begun making some significant improvements and adding new features. As a business owner, there’s no better time to key into the wonders of Facebook groups. Facebook groups are an excellent way to connect with your customers, and convert potential clients. There’s also immense value in building a brand and having a place where your customers can know more about your business and talk with others within your brand community. To build an effective Facebook group, here are simple steps: CREATE THE RIGHT GROUP The first and most important thing is to determine the purpose of your Facebook group. Do you want to create a place where customers can come to ask questions? Do you want customers to be able to speak with other like-minded customers or perhaps you want a place where you will be getting valuable feedback? Next,…

5 Email marketing tips for SME’s

It is important you get your business to stick in the minds of your customers and running a compelling email marketing campaign is one of the best ways to go about this. In fact, the return on investment that comes from email marketing is significant, and 80% of professionals state that email marketing is the driving force behind customer acquisition and retention. Below are five email marketing tips for small businesses: HAVE AN EASY AND APPEALING SIGNUP To make your email marketing campaigns effective, you must get your clients to sign-up. Without these sign-ups, you will have to purchase emails from marketing firms or get recipients. It is best you encourage your website visitors to sign up for your emails. Ensure the signup button is visible and appeals to your visitors. KEEP YOUR EMAILS CLEAR AND PRECISE Your clients are busy people. Therefore you should ensure they are short and…

The Best Times to Post on Social Media

The best times to post on social media signifies the time most of your followers or fans are on their social profiles and are hence more likely to view your content. That’s the easy answer but however not necessarily that insightful or useful. There are best practices for each social network, and the data from a variety of studies proves that posting at the best times will help you get more traffic, more engagement, and more followers. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

5 Crucial Web Design Tips

A websites style and design is subjective – “Beauty is in the eye of the mouse-holder”. However nobody likes to work solely with subjective, in particular the clients who are spending the money on a website. As such, the user experience and functionality can help form a guide towards the right direction of a website and in turn the style needed. Hence it is important to constantly be aware of the latest web design tips and trends to gain a vantage point that can develop and influence your design work. We have based our 5 crucial web design tips around aiding the user experience through good web design: Have you got any tips you would like to offer ? Perhaps you have used some strategy that has had brilliant results for you? Feel free to let us know, our blog is all about providing free knowledge, information, tips and advice so…

3 Reasons your Marketing agency Fails

It is a fact that digital marketing is at the heart of business growth and brand awareness in today’s fast-paced, highly competitive and technology-driven market. Businesses, both large and small, startups and existing ones, leverage digital marketing tools to acquire and retain customers, build more robust customer experience, improve their brand presence and edge out their competitors. To meet up with these needs, they employ the services of either a professional digital marketing firm or a digital marketing expert. However, many business fail despite employing the services of these professionals and most have either been frustrated or ultimately edged out of the online market space because of ineffective marketing campaigns. Other reasons stem from non-purposeful digital marketing strategy to the incompetence of the digital marketer. Looking at these reasons in detail: LACK OF A PROPER DIGITAL MARKETING STRATEGY Digital marketing requires creative, sustained and quality strategy. Most businesses make…

3 Tips for Developing a Successful Marketing strategy

A marketing strategy is a combination of all the actions that connect the products and services a business offers to clients or potential clients. Marketing is a major determinant of sales. Little wonder why firms make high capital investments in their marketing strategies. The goal of any marketing activity is to generate more leads and revenues. The right marketing strategy should inspire the curiosity of the target audience. Although marketing involves a lot of technology and innovation, some basic truths guide the development of an effective marketing strategy. Tips for creating an effective marketing strategy are highlighted below. # Highlight the goals of a marketing campaign Organizations carry out several marketing campaigns. Some to introduce a product, others to improve revenue generation. More often, organizations run several marketing campaigns simultaneously. It is easy to say a marketing campaign is aimed at improving general sales. Outlining the targeted percentage increase or…

3 Essential Personalities every Marketing team needs

The marketing department of any organization is tasked with maintaining existing client relations and providing more client relations. Members of the marketing team are the frontline soldiers of any organization; they must thus be up to the task. Certain components of human resource and skills make an effective marketing team. The marketing team of an organization should include creative thinkers, strategic planners, witty spokesperson and a coordinator. This article highlights some of the essential positions that should be on an effective marketing team. Team manager The ideal marketing team manager should possess a few the characteristics of every other member of the team in addition to leadership skills. This is the person that takes the ideas created by the team to the board. The team manager is also involved in the creative process of developing marketing campaigns. Personal attributes of the team manager should include attention to details, high intellect,…

Traditional Marketing vs Digital Marketing (P&C)

Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time. Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective. Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service. Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However,…

Top 5 Digital Marketing Tools

Digital marketing is based on technological tools and methods. A digital marketer uses specific tools to ensure that the different aspects of digital marketing campaigns – social media, email, and website – are performing as they should. There are specific digital marketing tools for the different marketing campaigns. Five of the top tools digital marketers use are stated below. Website analytics tools An organization’s website is the center of its digital marketing activities. Website analytics tools monitor all the actionable activities on a website. Digital marketing campaigns are measured by clicks, subscriptions, sales, and client activities on the website. A digital marketer measures the activity rates and makes further decisions based on it. Some of the essential web analytics tools are the popular Google Analytics and Adobe Analytics. Email marketing tools Email marketing is a method of marketing that is based on email messages. Despite the fact that emails have…

Welcome to our Blog
#CreativeFearlessMarketing
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox
Yes, I want to receive updates
No Thanks!