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Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time. Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective. Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service. Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However,…

“Out of curiosity, what’s your marketing budget?” This is a question I often come across and am aware of the “fear” it instills in small business owners I regularly work with. Markeing budgets are directly correlated to one’s business and success and hence are crucial to be approached correctly and be allocated the necessary funds. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their revenue on marketing Companies that grew 16-30% year over year spent an average of 22% of their revenue on marketing Companies that grew 31-100+% year over year spent an average of 50.2% of their revenue on marketing I know some of these numbers might sound somewhat ludicrous and I am certainly not 1 to advise my clients to spend 50% of their budget on marketing. The above represents big brands (companies like Microsoft, Oracle and Twitter) and consequently those budgets…