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In some interesting news last month, latest research from the Massachusetts Institute of Technology (MIT) has demonstrated that ‘blind spots’ in the artificial intelligence (AI) of self-driving cars could be adjusted and redressed using input from humans. The Massachusetts Institute of Technology team in collaboration with Microsoft, developed an ingenious model where AI learns any changes in behaviour it needs to make as it observes the human under the scenario. In order for this to be achieved, they make sure the AI system is put through simulation training before putting a human through the same scenario in the real world hence allowing it to pick up on visual and reactive signals by humans to accordingly amend its behaviour in similar circumstances. So far, the system has only been tested in video games but nonetheless study author (and  graduate student in MIT’s computer science and artificial intelligence lab) Ramya Ramakrishnan, said:…

Its been another great year for CFM Group, we also marked our 6 year anniversary in the industry. Other than our usual social media and consultancy work for our long established clients ,we have also had a new member join our team as a web designer, Josh and also acquired some highly reputable new clients. In addition, we have also designed over 15 new websites this month which can all be seen in our portfolio and were also awarded SOCIAL MEDIA AGENCY OF THE YEAR by Bark, the 1st agency to receive such an award! From everyone at CFM Group, we would like to wish you a very Merry Christmas and a Happy New Year. If you are looking for a UK based outsourced marketing agency to represent your company or need help in developing and delivering your marketing strategy, please get in touch at nick@cfmgroup.co.uk or call 01223 321944! I’d…

2018 is almost over and as we are rapidly approaching Xmas, we thought we’d create a brief infographic on some of the trends we have seen in 2018! Have a look at our infographic below and tell us what you think! As per our infographic above, it is notable that they key points are: Rise of augmented reality. Increasing popularity of Instagram Stories. Continued investment in influencer marketing. Focus on Generation Z. Increasing brand participation in messaging platforms. Expansion of live streaming. Rethinking Twitter. Digital hangouts go mainstream. Facebook Spaces goes mainstream. Social platforms embrace stronger governance policies. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Facebook Messenger’s “unsend” button may finally be a reality very soon as it seems to have already appeared in many messenger accounts of users worldwide. In April, news came out that Mark Zuckerberg’s Facebook messages were deleted from recipients’ inboxes in what many saw as a violation of user trust and abuse of power since Facebook  Messenger doesn’t have an Unsend button for its users. This swiftly prompted Facebook, to release a statement announcing that it would actually be building an UNSEND functionality for all users in the near future and the time seems to be nearer than ever. Facebook users were already able to delete messages in a chat, but those deletions would only be for their end and would not delete the message from the recipient’s inbox. In addition, an Unsend button did already exist but this was under a timer expiration and for specific secret conversations only. Facebook-owned Instagram already has an “unsend”…

The General Data Protection Regulation (GDPR) and ePrivacy Directive (ePR) affect how you as a website owner must obtain and store cookie consents from your visitors from the EU. The GDPR is a regulation that is enforced from 25 May 2018. It affects all websites located in the European Union, and websites that have EU citizens as users. Next in line is the ePrivacy Regulation, which is currently in process in the EU, and which is expected to be finalized in 2019. The ePrivacy Regulation will have much of the same scope as the GDPR, and will stipulate requirements aimed specifically to protect the privacy of electronic communications. Why do I need cookie consent on my website? Cookies of both first and third party provenance on websites track users in different ways. For example the IP address, or merely the actions and behavior of users on the site and from site…

While there is no one right way to use the platform, success leaves us clues. That is why we’ve come up with 3 easy strategies to help you get the most out of your Twitter marketing efforts. Have a look at our infographic below: Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

4 Unethical Growth Tactics Entrepreneurs should never indulge in Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business. Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge. ADDING PEOPLE TO YOUR EMAIL LIST WITHOUT THEIR PERMISSION In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have…

Social Media managers can tell: their job is constantly in flux. Switching between multiple hats is now part of their routine, from marketing to customer services to sales. Consequently, this diversity of tasks requires to mastering an assortment of different skills! However, what ever the type of skills you need to develop, be conscious that they might take time and effort to master. Some of them can be technical such as programming and copywriting, while others might be already part of your personality traits and easy to exploit (let’s say… being organised!). As an expert social media company in the industry, we have identified 6 skills that can be trained and that are essential to the success of any social media manager. #Creative As you probably know, social media constantly involves visuals, mostly since posts with images get 84% more clicks through! Therefore, having an eye for creativity can be very…