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Social media and subsequently social media marketing and advertising have growing hugely the last decade and are not showing any signs of decline. Indeed the opposite. This unprecedented growth has also brought about some inevitable  significant operational inefficiencies, missed opportunities and clouded visibility. Being transparent, optimising channels and teams and managing profiles consistently can be a huge challenge today and one many brands face daily. According to research, social advertising campaigns of all kinds are expected to grow to $50 billion in 2017 which clearly demonstrates the focus major brands and companies are showing to shifting buying trends on social media. And as user numbers are rising, so is the complexity of the digital landscape which these conglomerates need to operate in and effectively convert their audience into active fans and buyers. So let’s have a look at some of the latest trends and insights we have noticed through our daily work…