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Nowadays, the use of Social is really inevitable for any business or Brand out there. Whether you are a local or international company, the majority of your audience is already on Facebook so knowing how to target them can be crucial to your company’s success. Nonetheless, every company is now making use of Social media, so how can you present yourself better in order to attract more engagement and leads? For most of us that advertise on Facebook, Edgerank is a term we are referring to quite often. It is the cryptic Facebook algorithm that decided which posts appear (or do not appear) on your news feed. Increase ones Edgerank will effectively assist in increasing ones Facebook page visibility and hence it is crucial to get a clear comprehension of what it entails and how it works. Here’s a good graphic that breaks it down: But what does all this…