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In this age, it is not uncommon for clients to find out about an organization or business from social media. There was a time when word of mouth and face-to-face networking were the most important marketing methods for businesses. Social media changed that trend. Businesses have thus invested in their social media presence, almost every mid-sized organization has a social media manager. Even in business to business organizations, social media presence influences growth, and networking opportunities. This article highlights some of the reasons why businesses should pay attention to their social media presence. Better client interaction Social media is that place where boundaries are removed. On the social media page of a business or establishment, clients are more comfortable to talk about product or services, even more than they will be when talking with a customer representative. Social media analytics also allow businesses to know more about their client demographics.…

A little less than two decades ago, things were pretty simple when it came developing a website. Software developers were mainly focused on developing software and there was little if any distinction between the people creating the UI, and those developing the backend. Nowadays however things have changed and responsibilities are equally shared according to employees expertise and quality. As we also create beautiful websites from time to time for our clients at www.CFMGroup.co.uk, we are often asked (half jokingly most of the time) as to how one goes about becoming a Full Stack Developer. We had hence embarked on a mission to create a simple but comprehensive infographic as to “How to be a Full stack Developer”  ! Have a look at it below now and let us know what you think. I’d love to hear your thoughts in the comments section below or simply feel free to click here to arrange a FREE…

Looking for a way to publish efficient content and improve engagement?  Brilliant! With an exponential number of consumers desiring to connect and engage with their favorite brands, getting a creative and attractive content is the key to keep them interacting on your pages. But how are you going to improve your social media strategy? The good news is, this article will provide you amazing social media content ideas that will actually encourage likes, shares, comments, and clicks on your post. Based on our experience and expertise, we have selected three relevant tips that will make your posts beautiful and enticing. #1 Enhance your Blog Posts Blogs are highly efficient to showcasing your knowledge and sharing advice. Ranked as the 5th most trusted source for accurate information, blogs will allow you to positioning your brand as a leader and an expert in your industry.  You will be able to provide expert solutions to your audience’s problems. An easy way…

Social media is something that everybody is aware of now, people widely use it in reasons to stay in touch with kith and kin that are far off. This charm has benefited us in many ways as now that we’re socially connected even though physically aloof. Now, contacting people miles away from us is no big deal. And in such times, a photo-uploading app ‘Instagram’ was launched… ..It made its mark on social media with an instant impact; today’s generation is obsessed with clicking photos, and uploading every picture on Facebook is too mainstream, so an app that was solely designed to fulfil this desire of uploading endless photos was introduced. For many years’ people, celebrities, brands have been posting pictures and videos on Instagram to keep their fans and friends updated. No matter how insignificant the picture is and no matter how old it is, you see people uploading…

I can defiantly say, that – like Instagram – Emojis, are here to stay for good.  Whether you are a fan of them or not, emojis have become a very frequent means of communication – especially on mobile devices- and all of us have used a ? or ❤️ in our messages. Emojis are a creative and more approachable way to communicate with your customers, especially when your audience consists of the so-called “millennials”. It also assists in transpiring your brand’s personality much better and connecting with your customers on a more “personal” level. So let’s have a closer look at the craze that -undeniably- everyone loves so much. What are emojis, why (or why not) you should also use them in your company’s posts and finally, how to use them in your advantage. Here we go! What are Emojis? Emojis are seen and used on a daily basis but only a few of us…