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Writing the perfect “About Me” Page

Writing anything nowadays with the variety of content out there is already difficult as it is..but being able to write a text that it capturing and encompasses all your qualities whilst attracting interest is truly a complex task. The “About Me Page” on your blog is a very important part of your blog, site or even LinkedIn profile when it comes to presenting yourself. Your blog’s “About Page” is likely to become one of the most useful and popular pages on your blog. Say what?! It’s where new readers visit to learn more about you and why they should stick around (and what’s in it for them!). So let’s focus on some very useful tips you could all use to improve your “About me” page on a number of platforms. Tell us what you think of our tips and let us know if you also have any suggestions ! Feel free…

LinkedIn Algorithm – How does it Work?

It used to be that you only add the contacts that perhaps can offer you something in terms of employment or people you have worked but I strongly  advise my clients against that practice nowadays. LinkedIn is all about networking and one of its most powerful tools is the connections one is able to make with other professionals of a variety of industries as well as the relationship he maintains and builds with them through his posts, articles and other interaction. So one might argue, “ok then, I might as well add as many contacts as possible to maximise the views of my posts or content in general. The more the contacts I have, the more the likelihood of my articles being seen by a greater audience. Well, it is not exactly that simple. Having spent quite a significant time studying and analysing some of the documentation put out by…

Social Media platforms for Business

As a small business owner, your to-do list most of the time feels like a never ending task. So when it comes to Social media being added to that list, it can be a tad overwhelming and frustrating. With so many platforms out there, tips, advice and experts it is very hard to get a clear understanding of which platforms to use and how in order to maximise their potential. A first step would be to be active on the platforms you believe work for you. Have a look at other companies in your industry and identify where they are most active and why. Create similar platforms for your company or brand, a unique hashtag and you are good to go. You do not have to be on all platforms as a start up as time limits that and it is also important your time is spent productively. To help you determine…

How to Use Facebook Search

How many of you were aware that you can search on Facebook? Not your friends name or profile..you can literally search People who liked a page, hashtags, pages and much more to help you get a better understanding of your competitors work, search potential clients and seek pages you find interesting. Even though Twitter has a specifically set, advance Search bar, Facebook does not offer anything other than the “Search Facebook” bar in the top left hand corner. So can Facebook assist you in reaching  your social media marketing goals and if so, how ? I personally extensively use the Facebook search and was also a keen user of the “Facebook Graph” or “Graph Search” as I used to call it which was rolled out a few years back by Facebook and launched in the US. I specifically remember reading a variety of very interesting articles on its potential use and was quite…

LinkedIn Group Marketing for your Business !

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Social Ads Dimensions Cheat Sheet

As we are all aware, Social media has been a great tool for the majority of businesses to drive genuine traffic to their websites. It is hence imperative to be able to publish or schedule posts that will reflect the quality of your expertise in terms of feel and design. It is hence imperative that your ad images are displayed at the highest quality for all ad sizes. So next time you are preparing your next Social ad, whether that may be on Facebook, Twitter, Instagram, Youtube or LinkedIn, have a look at our cheat sheet below for many tips and advice on how to best presents your ads and how to accompany them with quality images at the correct size. Set featured image Big thanks go to Social Bakers, Adweek, B2C, SlideShare, Digiday, Scribd and LinkedIn ! If you need some help with managing your social media profiles, do…

5 Benefits of Social Media for Business

Social Media is practically everywhere nowadays and has been a major player in the changes we have seen in the digital environment  that surrounds us. Not only has it given a voice (some also add confidence to the list) to billions of online users but also created significant opportunities that businesses can potentially exploit in their interest. It not only allows SMEs, Brands and Companies to communicate with their customer base but also market directly to them. All the information is now available (or almost all) out there so its up to companies to analyse the huge amounts of data generated daily by their customers in real-time. Every day 1.8 billion people log onto Facebook whilst there are also over 1.8 billion Likes.  What is more ,there are over 550 million tweets posted on a daily basis and Instagram has now grown to over 300 million daily users. It is hence perhaps more…

Upcoming LinkedIn Additions & Tools

LinkedIn has years now been a bit slower to implement any changes or alterations to its system. However, since its acquisition by Microsoft, it is attempting to change that culture and introduce new features, tools and services. It has hence recently announced a number of changes that will be soon taking place – some like instant messages have already – with an aim to increase the time users spend on the platform as well as the benefits they can get out of it. Many will have already noticed the instant messaging that now appears as a chat similar to Facebook messenger and several other changes. However, we will focus on three major changes we believe could potentially have a major impact on the platform and consequently users’ approach to it.  are Third Party Sharing, Authorship tool and Automated message responses. Let’s take a closer look at each one of them in a…

8 Tips to Boost your LinkedIn Profile

Having a LinkedIn profile is now a key requirement for anyone that wishes to have a complete professional profile . In addition, a regularly updated profile can potentially also benefit ones career development and progression. Nonetheless, updating ones profile can take a significant amount of time. What with regular social media updates, responding to clients, completing your work, attending events and a bunch of  other things on your “To Do List”, finding time can be a great challenge. However making the time to ensure your professional profile reflects your achievements, current status and future goals is key to not missing your next opportunity. I have hence compiled a list of Tips to help you improve your LinkedIn profile that are easy to implement. Complete your Profile It might sound as a given or perhaps a basic when creating an account but a very small percentage of LinkedIn users have a complete profile. Add…

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