5 Email marketing tips for SME’s

It is important you get your business to stick in the minds of your customers and running a compelling email marketing campaign is one of the best ways to go about this. In fact, the return on investment that comes from email marketing is significant, and 80% of professionals state that email marketing is the driving force behind customer acquisition and retention. Below are five email marketing tips for small businesses: HAVE AN EASY AND APPEALING SIGNUP To make your email marketing campaigns effective, you must get your clients to sign-up. Without these sign-ups, you will have to purchase emails from marketing firms or get recipients. It is best you encourage your website visitors to sign up for your emails. Ensure the signup button is visible and appeals to your visitors. KEEP YOUR EMAILS CLEAR AND PRECISE Your clients are busy people. Therefore you should ensure they are short and…

Using Twitter for Lead Generation

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Email Marketing Statistics

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Instagram vs Snapchat – The Battle !

Social media is something that everybody is aware of now, people widely use it in reasons to stay in touch with kith and kin that are far off. This charm has benefited us in many ways as now that we’re socially connected even though physically aloof. Now, contacting people miles away from us is no big deal. And in such times, a photo-uploading app ‘Instagram’ was launched… ..It made its mark on social media with an instant impact; today’s generation is obsessed with clicking photos, and uploading every picture on Facebook is too mainstream, so an app that was solely designed to fulfil this desire of uploading endless photos was introduced. For many years’ people, celebrities, brands have been posting pictures and videos on Instagram to keep their fans and friends updated. No matter how insignificant the picture is and no matter how old it is, you see people uploading…

How to Grow your Twitter Following

Social Media has truly taken the world over by storm. There were many that back in 2008 – having heard of the emergence of Social Media – were wondering, “Do I really need a page on Twitter and Facebook?..I’ll stick to one”. It was difficult to understand or foresee the growth of all social media and off course Twitter itself. How could 140 characters sufficiently promote your brand or services anyway? Fast forward to today, Twitter has 100 million daily active users, 500 million tweets per day with 13 million of those users being in the UK. Still considering only having a Facebook page? I didn’t think so. As social media is becoming more and more a part of our everyday lives, it is equally as important for businesses to be active players in a “field” most of their clients are part of. Some argue Twitter is even more important than…

Omnichannel vs Multichannel Marketing

Omnichannel vs Multichannel Marketing: 3 Key Differences The term “Omnichannell Marketing” seems more prevalent than ever in today’s digital Marketplace. Omni-channel marketing has become key to marketing success as customers engage with companies in many different ways. Such ways could be an App, Online shop, Physical store, catalogs, Social Media and many more. But what is omnichannel marketing? Some say its just “Cross-Channel Marketing done .. well” others that its “revolutionary and engages the customer more that ever”. So let’s have a brief look at what it is and what are its main differences to Multichannel marketing are. MULTICHANNEL MARKETING Let’s take it from the beginning. Multichannel marketing is the discipline that effectively suggests that the more channels of engaging and selling there are out there are the better. Multichannel experiences are what the majority of companies’ employ nowadays in their marketing strategies. A channel might be a print ad, a retail location,…

Why Blogging? Does it really matter?

Blogging is something many companies omit nowadays or as I am often told “we will engage with that at a later stage”.  Whatever the size of your business, blogging is integral to your digital marketing strategy. In today’s content-driven world, where audiences spend over ten hours a day consuming digital media, you need to provide relevant content for your actual and potential customers….but what is Blogging ask some? A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity. Some however still do not comprehend how this can have any sort of effect on their sales or business let alone a positive one. We will hence focus on 4 (there are many more)…

Why is my marketing plan not taking off?

When your establishing a marketing plan from the ground up it’s essential to develop the plan in full before any execution takes place. All too often companies take this first draft and run with it and as a result the majority of these companies find their marketing plans floundering. The truth is the first draft is rarely any good, luckily there are things you can do to prevent this and develop a successful plan from the start. Don’t assume too much Any initial marketing plan is really based on assumptions. Your assuming your target market will react to certain advertising in certain ways, but the reality is you just don’t know. You do have to start somewhere though, so when your making these assumptions it’s vital to base them on as much true data and research as you possibly can. You also need to accept the fact that you simply…

Make the most of your Branding efforts

Branding is crucial for any business, but it can be easy to overlook a few basic elements that make a companies’ branding truly great. If you aren’t putting any effort into branding then you are truly missing out on all the benefits a good branding effort can provide. If you are already working on your companies branding then you might consider the following tips to make sure you are making the most of your efforts. Understanding the branding basics Many consider branding as just a general idea about the identity of your company and this is a mistake because branding is and should accomplish so much more than that. It is best to understand branding in the simplest terms possible, branding is simply what not only makes your company unique, but what makes it significantly different from you closest competitors. Simply registering a company name with the proper authorities isn’t…

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