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Loyalty programs are becoming more sophisticated and prevalent nowadays both for marketers as well as companies. They are a far cry from the traditional spend-and-get model and more aligned to omnichannel and multichannel programs that value customers for every interaction they make with their favoured brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them whilst also improving their systems and processes to be able ot maintain and update their data easily. We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers so let’s have a look at 9 trends for Loyalty program managers in 2018! I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

An increase in hate speech, extremism, fake news and other content which violate the community standards has seen them strengthening policies, re-working algorithms and adding staff to curb the menace. In this article, we examine what works with algorithms and what doesn’t as relates to social moderation. Online platforms are plagued by inappropriate texts, images, and videos which somehow manage to slip through the cracks. In many cases, online media platforms respond by implementing smarter algorithms to help identify inappropriate content. But what is artificial intelligence capable of capturing and where does it fail miserably. A.I. CAN READ BOTH TEXT AND IMAGES BUT ACCURACY VARIES With the help of natural language processing, A.I. can be trained to recognize text across multiple languages. This means they can be trained to identify posts which violate community guidelines such as racial slurs or texts related to extremist propaganda. A.I. can also be trained…

The range of devices with which people access the web are increasing daily and no longer is it safe to assume that visitors will visit your website using traditional devices like the desktop and personal computer- there is a good chance they will do so with a tablet or a handheld device. Ultimately, if your site is not optimized for mobile you are losing sales as research revealed that 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. It’s therefore amazing that there are still several businesses websites which are not optimized for a mobile experience. Below are five reasons why your website must have a mobile optimized website: MOBILE WEBSITES ARE IN HIGH DEMAND Today, mobile devices are the easiest way to access information especially for clients that are always on the go. If your website is not mobile friendly, your prospects will…