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It is possibly the most used App nowadays from youngsters and adults like. Yes, we all have Facebook accounts and use messenger as one of our prime means of communication nowadays, but nonetheless noone can deny that Instagram has taken the ..social world (Ask Snapchat) by storm and its customer base and users are growing daily. With this in mind, it is only natural that there will be hundreds (if not thousands) of accounts on Instagram that are..spammy, uninteresting or simply..annoying. We have all come across that post on Instagram that we really wish we never saw and certainly do not want to see anything similar again. Well, brace yourself for..Silence as Instagram is rolling out an exciting new mute feature and we can’t wait to test it out on all our annoying friends (and not only).  So how does Instagram’s new mute button work? Well, this long awaited feature for…

In an E-commerce market where time is money, being able to synchronise your main social media profiles can bring some much needed efficiency to your operations. However that does not necessarily have to mean that you are also compromising the quality or directness of the message you are trying to get across. As the majority of people are now aware, Social Media (especially for business) does not come free nowadays. Moneywise..maybe but timewise most definitely NOT. A number of statistics have shown that the majority of people – due to time mainly – tend to engage on 1 or 2 social media platforms and hen simply visit their other accounts on an somewhat irregular basis. Whilst it is important to be active on as many Social media platforms as possible, it is equally important to maintain your level of quality. Whether that be it in your posts, customer service or response…

Despite social media’s proven track record and results, there are still some companies who are..simply disbelievers. They struggle to see the tangible value and overall benefits of social media and choose not to engage or at least not to engage consistently and in a strategic fashion. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing practices, but a staggering 85% of participants are not necessarily certain which tools are the best to use. With our help here at CFM Group, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business. Have a look at our Infographic below and tell us what you think! Are you making use…

Instagram has consistently tried to improve its platform and add new features and tools to its stories. Earlier this week, rumours circulated that Instagram’s working on new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its “Focus Portrait” mode for selfies and videos just a week ago. Now, WABetaInfo reports that Instagram is also developing a new Q and A sticker option for Stories, which would allow users of the platform to pose a question within the Stories flow, but the response to that query would be private. As is visible above, the new Q and A sticker would be another option in your Stories tools and differs from the existing Poll stickers, in that the responses wouldn’t necessarily have to be multiple choice, while the results, as noted, would be sent privately. The option could be great for brands seeking rapport on new products, or ways they can…

Instagram is no longer just photos of your best friend’s coffee cup and muffin on a Tuesday afternoon. It’s a powerful and impressive way to market your business to thousands of people. Here are 5 ways to do that and make sure you’re not wasting any money or time! 1. Advertising If you have the budget, Instagram will strategically place your products in front of thousands of people scrolling down their Instagram feeds. Free Ads and print advertisements are no longer the best way to advertise your business. If you’re wanting your product to reach a specific audience, you can make sure it is only seen by people that are 18-30 year, or who have a similar interest in products like yours already. Remember to target your audience correctly – be specific. Pick the gender, ages and countries of your potential customers wisely. Don’t waste your budget! 2. Influencer Marketing Instagram…

For those of you who thought Instagram was going to stop copying Snapchat features in 2018, here’s a surprise for you. Now, Instagram is reportedly trying out a new app feature — one that has already been in existence in Snapchat — the feature that notifies a user when someone’s taken a screenshot or screen recording of your stories. Tech news site WABetaInfo stated that Instagram is trying out this new feature, but only “in-house”. The tech website had earlier reported on Instagram testing a new word-focused tool called “Text” which can be used in the app’s stories section. According to WABetaInfo, a unique icon will appear next to a person’s name if they take a screenshot or recording of your story. Sure, it is a replica of Snapchat’s exacts same, but at least it’ll help you find out who is stalking you and also being creepy about it. At…

In May 2016, less than two years ago, Facebook reported that people spend an average of 50 minutes a day on its apps- Facebook, Whatsapp and Instagram. This figure was seen as a sign of the tech’s giant astonishing growth as well as increasing influence over our lives. But on the web, two years is a really long time. On the 1st of February, Mark Zuckerberg, Facebook’s CEO reported that users are spending in total 50 million hours less a day on Facebook. This works out to about a 5% reduction in time spent per person. Facebook described the decline as a good thing, resulting from recent changes made to the newsfeed which decreased the number of viral videos users see, and encouraging sharing with friends and family. However, Zuckerberg failed to comment on how confident he was that the changes were not as a result of some other reason,…

In a move that will bring unbridled joy to social media managers and influencers everywhere, Instagram is now allowing business profiles to schedule posts, the company announced on its Business blog today. Currently, the feature only works for photos, not videos, and it’s only available through third-party social management tools for now. This means that if you want to get your hands on scheduling features, you have to pay for subscription services like HootSuite, Sprout Social, or any one of the companies working as a Facebook Marketing Partner or Instagram Partner A new update to the Instagram API now allows corporations which make use of third-party software to manage their Instagram posts and stories will be able to schedule posts that will automatically go live at a scheduled time. This is a pretty important new feature that will easily improve said businesses reach a wider audience since Instagram’s mysterious algorithms tend to…

Since Facebook copied the stories feature from Snapchat, they seem to have made bold steps to take the feature to a whole new level. Facebook is now looking to re-focus its stories tools to provide significant benefit for brands and the latest effort on this front is a new test which would allow Instagram users to cross-platform their Instagram stories to Whatsapp Status. This functionality is currently being tested among users in Brazil. Facebook has earlier made moves to make this functional on some other story tools like back in November they announced the merger of the Messenger Day and Facebook Stories into one which means if you upload a story on messenger it appears on Facebook Story (and vice-versa). They also confirmed the ability to cross-post Instagram stories on Facebook which means if you post an Instagram story you can heave the story appear on the top bar of…

Snapchat is one of the most powerful, mobile applications in the market today, and with over 100 million daily active users and 400 million snaps a day, it shows no sign of slowing down. This is why it has emerged as a powerful marketing tool especially for brands looking to reach out to users in the age range of 18 to 34 which forms 71% of Snapchat’s users. With the stats above, it’s clear that Snapchat is here to stay and below are some of the reasons why you should look to integrate Snapchat into our marketing effort. SNAPCHAT IS FEMALE CENTRIC According to Wall Street Journal, 70% of Snapchat users are females, and this means there is a readily available demographic market available for businesses. So if you have a business that is targeted at women, you should be integrating Snapchat into your marketing efforts, and failure to do…