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5 Most used Social Media Platforms

5 BIGGEST SOCIAL MEDIA PLATFORMS It’s almost impossible to imagine that the biggest social media platform in the world started less than two decades ago. Facebook and a lot of other social media sites opened up the digital space for a lot of businesses and firms. Social media revolutionized networking and connectivity. Individuals and organizations make use of these platforms daily to stay connected with acquaintances, friends, families, clients, and customers. Even governments have a presence on social media. This article presents a list of the 5 biggest social media sites at the moment. The basis of this list is the number of users and market share. Facebook Facebook is undoubtedly the biggest social media platform. Apart from the popularity of Facebook users, its market share also keeps it at the top of this list. In June 2017, the Facebook community (number of active users) grew to 2 billion users…

The Importance of HD Images

I am sure you have heard the saying, “a picture is worth 1000 words” ..well that is not exactly true nowadays, it is more like “An HD Picture is worth a million words”. People nowadays have a very low attention span which makes memorable images more important than ever. Scientifically a large part of our brain is geared to focus – mainly -visually, which hence lets us recognise objects of familiarity in only 100 milliseconds, making images the perfect way to communicate in today’s fast paced – NOW,NOW,NOW world. So it is quite obvious that ..photos have taken over  the internet the past few years (the same is being projected about videos which are equally if not more rich visually) so let’s have a look at three important reasons you need to use HD images Attention driven Using images can be a great way to capture the attention of your…

Cross-post Instagram Stories to Facebook

Facebook has recently been making some significant changes with an aim of becoming a more evident, cross-platform player. It’s all down to a new capability that allows users to cross-post an Instagram story to their Facebook profile. Simply put, you can now send your videos to both platforms with a single post. As of yet the feature only works in one direction, Instagram to Facebook. However, Facebook has said it has ‘not ruled out’ a Facebook Story that can be cross-posted onto Instagram. This is an update that could potentially cause quite a stir on social media and have enormous implications and advantages for Business users. It will allow companies to make much better use of their Instagram stories by also promoting them on their Facebook page, an option previously not available. This is not in a Test or Trial stage (that is what was happening the past month in…

Why you need a better Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. Why do you need a visual content strategy if you already have a content marketing strategy for your business or brand though? Well, one could find a number of reasons. For example, according to CMI, only 32% of B2B marketers have a documented content marketing strategy and 51% of these marketers say that creating a visual content is a priority that they will focus on the following year. Video and Visual marketing in general is becoming a more and more prevalent trend in nowadays marketing so let’s have a look at some of the reasons why you should also consider why you may need a better visual content strategy in our Infographic below. If you have any thoughts or additional tips, join in the conversation in the comments section, subscribe to our blog for free, or simply click here to arrange…

Social Media platforms for Business

As a small business owner, your to-do list most of the time feels like a never ending task. So when it comes to Social media being added to that list, it can be a tad overwhelming and frustrating. With so many platforms out there, tips, advice and experts it is very hard to get a clear understanding of which platforms to use and how in order to maximise their potential. A first step would be to be active on the platforms you believe work for you. Have a look at other companies in your industry and identify where they are most active and why. Create similar platforms for your company or brand, a unique hashtag and you are good to go. You do not have to be on all platforms as a start up as time limits that and it is also important your time is spent productively. To help you determine…

4 Tips to getting started on Social Media

New on Social Media ? Wondering how to create a plan for success? This article is made for you! As social media experts, we are highly aware of how confusing it could be when it comes to elaborating your social media strategy for the first time. However, establishing your online presence doesn’t have to be a daunting task. In this article, you’ll discover the four major steps to get started with social media marketing. #1: Identify your goals and audience This is the first thing you need start with. Write down all of your business goals and objectives  to build a future coherent and effective Social Media strategy. You  will then be able to choose the best Social Media to engage on. But first, this is what your SM plan should include : Define your online brand image: this is  all about identifying how you want people to perceive your business. Why don’t you…

6 Skills you need to master Social Media

Social Media managers can tell: their job is constantly in flux. Switching between multiple hats is now part of their routine, from marketing to customer services to sales. Consequently, this diversity of tasks requires to mastering an assortment of different skills! However, what ever the type of skills you need to develop, be conscious that they might take time and effort to master. Some of them can be technical such as programming and copywriting, while others might be already part of your personality traits and easy to exploit (let’s say… being organised!). As an expert social media company in the industry, we have identified 6 skills that can be trained and that are essential to the success of any social media manager. #Creative As you probably know, social media constantly involves visuals, mostly since posts with images get 84% more clicks through! Therefore, having an eye for creativity can be very…

6 Tips to Grow your Personal Brand

Whether you are self-employed or work for a company, one of the most crucial aspects of business is your personal branding. If you are seeking to be successful, it is vital to understand how to effectively and accurately promote yourself and your ‘brand.’ Launching your own brand is always exciting, but at the same time, it can equally be very challenging. Here at CFM Group we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at some of the elements we found very useful and effective that will assist you in organising the multifaceted issues you will face when seeking the “Road to Self Stardom”. Be yourself, be authentic  Your brand is the externalization of your actual identity and people will see that. Pretending or copying others will not serve your purpose as it is vital to convey the…

How to use Instagram Search

Many often say to me that despite really enjoying Instagram as a photography app they do not necessarily understand the purpose of it in business sense. However, as mentioned in several previous blogs here, there is not a human that can deny its tremendous growth and popularity. and this is exactly what big brands are tapping into. Users only spend a specific amount of time looking at the daily images their “friends” upload and eventually subsequently drift off to the search or the explore button. Instagram places a big emphasis on searching and discovering your favourite content in order to also maximise the time spent on the network. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with can significantly increase your views and attract clicks to your content,…

Latest Facebook updates

Facebook is now a daily routine for most of us an when it comes to companies and marketing campaigns, it definitely works very hard to constantly update its services and features. Some may argue that it is not always in favour of small companies with even smaller budgets (it is a bid-to-bid system after all) but no one can deny that their developers, are relentless in rolling out new features and updates and testing even more. Facebook has now rolled-out a number of new updates for its smartphone app and not only. Some of these changes can make a drastic change to certain businesses and hence it is worth having a look at. Cross-app (FB & IG) notifications on mobile – test Facebook is also in the process of testing out a new system which enables users to get notifications from Facebook, Messenger and Instagram in one stream, and switch to each with a…

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