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instagram marketing

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“Influencer” – a word with a lot of confusion surrounding it! But to put it simply, it’s just a generic term for people on Instagram who aren’t technically bloggers, but are making the same money, with the same passion for what they do – just in a very different way. I have been an “influencer” for a while and made a decent amount of money recommending products to my following, which has been super helpful throughout university! From lesser-known brands to the huge ballers in beauty and skincare – I have worked with a huge variety of them, and at this stage, I know quite a few ins and outs as I’ve been blogging for around 3 years. Stand Out –  The higher the following, the more the influencer will often get away with quicker and lesser quality sponsored content, like flat-lays or basic selfies holding a product and smiling. You might…

Instagram is no longer just photos of your best friend’s coffee cup and muffin on a Tuesday afternoon. It’s a powerful and impressive way to market your business to thousands of people. Here are 5 ways to do that and make sure you’re not wasting any money or time! 1. Advertising If you have the budget, Instagram will strategically place your products in front of thousands of people scrolling down their Instagram feeds. Free Ads and print advertisements are no longer the best way to advertise your business. If you’re wanting your product to reach a specific audience, you can make sure it is only seen by people that are 18-30 year, or who have a similar interest in products like yours already. Remember to target your audience correctly – be specific. Pick the gender, ages and countries of your potential customers wisely. Don’t waste your budget! 2. Influencer Marketing Instagram…