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Instagram has quickly outgrown its original impression as a fun app for kids and teenagers and has quickly grown to become a serious marketing, networking, and audience development tool for individuals and brands. It is now one of the most popular social networking sites in the world with over 200 million active monthly users sharing 60 million images getting 1.6 billion likes every day. Instagram is a lot more than just another popular social networking site as the average Instagram engagement rate for brands has been found to be 58 times higher than on Facebook. If you are one of those brands looking to get started building a brand profile on Instagram or are looking to revamp your Instagram profile and get more followers, below are some things you could give, a try. CROSS PROMOTE YOUR SELECTED HASHTAG Hashtags are an important tool on Instagram, and one of the first…

Unlike most of the popular social media platforms out there, Instagram does not have its analytics dashboard for users and brands to track engagement and effectiveness of their posts. Luckily, there are tons of analytics tools out there which can be used, with some of the best even free. With that said, the five best Instagram analytics tools you should look to utilize are: INSTAGRAM ANALYTICS Instagram’s native analytics tool is free although it requires you turn your Facebook profile into a business profile. It works with a simple four-step process which once complete gives you access to Instagrams insights. This analytics tool will give you access to the number of business profile visitors and the number of post saves. It also includes data on the number of times people use the Send message option on your Instagram story. You can see the performance of your Instagram ads on this…

Almost every Company or Brand out there nowadays is (or at least should be) on Social Media. However, as Facebook was the 1st of its kind in this median, there are a number of companies that have simply “stuck-to-it” and choose to not advertise anywhere else. Whilst this may not necessarily be correct in most cases, it is however the norm (especially amongst businesses that were founded many a year ago and are struggling with aligning themselves to the digital evolution) for some and it is consequently crucial that they promote their page sufficiently, considering it being their only social advertising platform. Each and every page (literally) can grow in different ways, fashion and speed and off course knowing your audience is a key part to being able to adequately advertise yourself, products or services. Nonetheless, there are certain strategies we can all follow to a generic extent in order…

Email Marketing has become a key marketing tactic for many a company worldwide and is of great use in the Restaurant, Hospitality and Tech sector that we operate in. Whether personal or business, the ability to compose efficient and effective email campaigns can be highly effective and productive for your Brand, both in terms of productivity and responsiveness. Some may argue nowadays that the “millennials” prefer text messaging rather than emailing. Nonetheless, when it comes down to business corresponding and relationship, updates and newsletters emailing is the main method of communication. In he current “Internet Age” you might find yourself clicking “reply,” typing a response and hitting “send” without giving so much as a thought about what you have just written. Experts often point out that bad emailing campaigns or behaviour can potentially cause serious harm to a brand or company so it is important that you pay the utmost attention to…