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Social networking didn’t start with Facebook..honestly ! The Birth of Social Media. The first social media site that everyone can agree actually was social media was a website called Six Degrees. It was named after the ‘six degrees of separation’ theory and lasted from 1997 to 2001. Six Degrees allowed users to create a profile and then friend other users. Have a look at our infographic made below to get a brief idea of the creation of Social Media and take a trip back in time and discover the history of social networking, and how it grew, one step at a time…network by network focusing on the main ones that had an impact globally. We are more than certain that this is only the start of Social media and its meteoric rise will only continue. However, time will only tell and we eagerly await to see the future as our crystal ball seems to be ..out of…

Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Chances are, if there’s an under-optimized page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page.  Not sure which parts of your landing page to optimize first? Let’s have a look at some of the key elements that can make a quick difference for your and your business or brand. I have added some tips below which will help you not only increase the look of your homepage, but also increase increase visibility and consequently potentially also conversion. Be aware of your goals Firstly – and perhaps most importantly – it is crucial to know what you are looking to get out of your website and hence your landing page. Providing an easy to navigate and user friendly menu is very important but if you have not got set goals and…