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Most bloggers are aware of the fact that social media marketing can help in blog promotion greatly but exactly how does this happen? Surely it requires more than just writing a blog post and sharing it online. Of course, to make the most of social media promotion you have to know exactly how it works. Below are eight ways social media can influence your blog and allow you make the most of it. THEY ENCOURAGE CONVERSION The first step to gaining visibility on social media is by sharing your blogs content, but if you want this to go well, you have to do it right. Don’t just repost your content, do it in the most appealing way. Come up with a catchy title and encourage readers to ask questions, share their opinion and much more. Encourage the conversion however you can because the more persons talking about your content, the…

I am not entirely certain why (or how) but I have ended up strangely reading more than 60 articles on Facebook this week which is more than 70% of my total article consumption. This was not a conscious choice as I went about reading my daily marketing news, technology and Social media updates but is a clear demonstration of how prevalent the platform has nowadays become in our everyday lives, hence also polarising interest in Digital Marketing circles online. I often come across Ads on my Social Media that genuinely are way too “adversarial” to have the desired effect. Maintaining a positive relationships between your audience and ads is crucial nowadays but equally quite difficult to achieve without the necessary knowledge and skills. Sponsored content on media sites and Ads on Social Platforms such as Facebook or Instagram,  are becoming more pervasive and increasingly harder to spot. While there has…