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Influencer

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Katie Meehan is a 22-year-old influencer with a following of 20,000 on Instagram. She started her blog to inspire beauty-lovers, but beauty blogging is more than just eyeshadow and lipstick to Katie, who was born with a facial disfigurement called Cystic Hygroma. Her struggle with the condition inspired her to promote inclusivity and loving yourself. Her positive attitude and drive to succeed in the blogging world have seen her work with market-leaders Boohoo on their All Girls campaign. What or who inspires you to blog? “I’m really inspired by people I meet every day, at events or even just online! I’ve made a lot of friends online through blogging. One popped up the other day as having been friends for three years and we talk all the time. This isn’t just a career for me, it’s so much more. The stories people have and their desire to be the…

Facebook’s new influencer marketing search engine is almost here, and it could change everything. The official name of this tool is the Branded Content Matching search engine. Forget the Kardashians – the new and best advertising for a brand is influencer advertising, and a brief look into Facebook’s new Influencer Marketing platform has revealed some interesting things in the pipeline for this form of advertising. Originally leaked by AllFacebook.de, the company are looking to get involved in influencer marketing. And quite rightly so – their social media platform is a huge part of the business, and now they’re cashing in on it. They will launch a search engine to find the perfect social influencer for your needs. It’s part of a bid to get bloggers and influencers using Facebook more, instead of competitor sites. It will work alongside brands, PRs and influencers to monetise pages and profiles with influence. If…