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UK Market Boosted by Smartphone Sales growth

A very interesting report was published by IMRG a few weeks ago in regards to UK Online sales exceeding £130 billion in 2016, fueled mainly by sales growth on smartphones. The IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers. The report provides evidence of £133bn being spent online with UK retailers in 2016, which is almost £18bn more than the amount spent online in 2015 online. This also means that the Index registered growth is nearer 16% and slightly higher than the previous years although 2010 still remains the highest. As Bhavesh Unadkat, Principal Consultant in Retail Customer Engagement Designfor Capgemini noted: “2016 was a turbulent year with a number of predictions for retail and beyond going against the status quo.  Regardless, it was still a record breaking year for online sales – up 16% on 2015.  Few would have anticipated the decline in…

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