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Finding high quality but small hashtags can be tough. We all want to target a niche, but how do we find the right words to use? We all want to gain followers and sell products, but it’s important to target social media followers that will really visit your shop or check out your website. If you’re the owner of a coffee shop, you probably know that #coffee won’t cut it. So, how about #VanillaLatte or #CaramelFrappe? If you’re in Kensington, don’t use #LondonCoffee, try #KensingtonCoffeeShop or similar. Post a delicious looking photo and target coffee lovers that might pop into your shop! Find similar hashtags! Once you search for one of the hashtags you currently use, you will notice other related hashtags that people use pop up too. #CreativeMarketing will bring up a wealth of content for marketers to use. What do other people use? Check out what your competitors use,…

Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page -Actually – as Adweek has reported- Facebook will assign a unique URL to each hashtag so audiences can easily find them and engage with the topic in hand.  – but should it? Do Hashtags really make a difference on Facebook? Can they actually add value? Well the answer is somewhat ambiguous as they can add only if specific rules are followed ! What are those rules? Have a look below: Hashtags Add Value on Facebook When: Only 1 is Used: It is common practice – we see it all the time and are sure you also do – for Brands, Companies and even Influencers to use as many hashtags as possible, all in one Post. Adding many hashtags is not bad but due to the behaviour people tend to exhibit on Facebook’s…