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4 Unethical Growth Tactics Entrepreneurs should never indulge in Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business. Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge. ADDING PEOPLE TO YOUR EMAIL LIST WITHOUT THEIR PERMISSION In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have…

Growth hacking might sound like a shady enterprise, but the term really just refers to the act of trying every little trick you can think of to gain customers and followers. Growth hacking tricks can take on a number of forms and one of the more useful ones is using it to keep an eye on and learn from your competition. There are a number of ways to do this and there is a wealth of information you can learn that you can use to hone your own marketing efforts. Pricing is one of the most important part of any business and, obviously, the more competitive you can be in your pricing the more business you can pull in. Pricing is variable in a lot of industries though, and it can be difficult to keep up with how your competitors are pricing. One great trick is to sign up for…

Are you tired of getting posts on Facebook asking you to do something before getting something? Guess what! Facebook also feels the same; that is why the social network giant is preparing to take bold steps to minimize the rate of spammy links and posts showing up on people’s timeline and newsfeeds. The social network recently announced its update on news feeds to reduce the rate of click baits or other headlines that require users to take a required action to view a post. But this year it is going a step further. Click bait is simply defined as a link shared within a title that requires the user to click on a link without informing them what the link is really about. So henceforth, it will no longer be pages that get lots of clicks that will just rise on top, instead posts that engage users the…