Tag

Growth

Browsing

Loyalty programs are becoming more sophisticated and prevalent nowadays both for marketers as well as companies. They are a far cry from the traditional spend-and-get model and more aligned to omnichannel and multichannel programs that value customers for every interaction they make with their favoured brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them whilst also improving their systems and processes to be able ot maintain and update their data easily. We’re seeing significant advancements in loyalty as brands seek new ways to add value for customers so let’s have a look at 9 trends for Loyalty program managers in 2018! I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

When it comes to high return investments, social media marketing fits the definition both regarding the budget it consumes and the ROI it generates. However, the path isn’t exactly smooth or simple. Often, marketing teams are drawn to either paid or organic social media marketing strategies based on past successes or failures when rather should both form part of a comprehensive marketing strategy. While a single marketing strategy might work or have worked for you in the past, modern social media strategies experience higher ROI because they utilize multiple channels and communication styles. The key to running successful social media campaigns is to strike a balance between the two of them. In this blog, we will be taking a look at three actionable strategies to help you align your paid and organic social strategies successfully. But first, let’s have a quick look below at the difference between  the two. Now…

4 Unethical Growth Tactics Entrepreneurs should never indulge in Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business. Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge. ADDING PEOPLE TO YOUR EMAIL LIST WITHOUT THEIR PERMISSION In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have…

Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

With Facebook having exploded over the past decade and people’s attitudes and behaviours online changing daily, it is difficult for users nowadays to grasp the unspoken rules of the social interactions within. Yet, there is a general agreed upon courtesy or etiquette for online communication which we you can apply to your online behaviour on the social networking site. Nevertheless, there is no such thing as hard and fast rules for spontaneous social interactions because they are ever-changing. So let us expertly guide you through the minefield of what is and what is not acceptable behaviour in the Facebook world. Have a look at our Do’s and Don;ts infographic below and let us know what you think or if you have also perhaps committed one of these errors below. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send…

Do you want to expand your business, be more competitive in your industry or achieve certain goals? If you answered yes to any of the above, you need a business plan! Whether you’ve just started out or been running for years, business planning can be the key to your success. We’ve laid out the key reasons why you need to get started on your business plan today: Can you think of any other reasons a Business Plan is crucial ? Is there any of the items above you disagree with ? I’d love to hear your thoughts in the comments section below or simply feel free to click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram 

As a small business, you must continually think of ways to promote and communicate your products or services to your audience. Of course, social networks are probably already part of your marketing strategy, but have you thought about YouTube ? Considering that 4 billions of videos are viewed per day, this stats should demonstrate the amazing reach that can be had on YouTube. Many artists, comedians, YouTubers have launch their careers only through videos : YouTube is powerful. That is the reason why, using YouTube for your business can be a cost-effective way to grow it. If you are still wondering how YouTube can help to developing your business, here are 5 benefits of having a YouTube Channel that might answer your questions. 1. Promoting your products With YouTube videos, you will be able to show your products in action to your customers. You might demonstrate the way they work with video tutorials or tips and…

Whether you are self-employed or work for a company, one of the most crucial aspects of business is your personal branding. If you are seeking to be successful, it is vital to understand how to effectively and accurately promote yourself and your ‘brand.’ Launching your own brand is always exciting, but at the same time, it can equally be very challenging. Here at CFM Group we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at some of the elements we found very useful and effective that will assist you in organising the multifaceted issues you will face when seeking the “Road to Self Stardom”. Be yourself, be authentic  Your brand is the externalization of your actual identity and people will see that. Pretending or copying others will not serve your purpose as it is vital to convey the…