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Facebook groups have been around since forever, but recently, Facebook has begun making some significant improvements and adding new features. As a business owner, there’s no better time to key into the wonders of Facebook groups. Facebook groups are an excellent way to connect with your customers, and convert potential clients. There’s also immense value in building a brand and having a place where your customers can know more about your business and talk with others within your brand community. To build an effective Facebook group, here are simple steps: CREATE THE RIGHT GROUP The first and most important thing is to determine the purpose of your Facebook group. Do you want to create a place where customers can come to ask questions? Do you want customers to be able to speak with other like-minded customers or perhaps you want a place where you will be getting valuable feedback? Next,…