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The range of devices with which people access the web are increasing daily and no longer is it safe to assume that visitors will visit your website using traditional devices like the desktop and personal computer- there is a good chance they will do so with a tablet or a handheld device. Ultimately, if your site is not optimized for mobile you are losing sales as research revealed that 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. It’s therefore amazing that there are still several businesses websites which are not optimized for a mobile experience. Below are five reasons why your website must have a mobile optimized website: MOBILE WEBSITES ARE IN HIGH DEMAND Today, mobile devices are the easiest way to access information especially for clients that are always on the go. If your website is not mobile friendly, your prospects will…

As a small business owner, your to-do list most of the time feels like a never ending task. So when it comes to Social media being added to that list, it can be a tad overwhelming and frustrating. With so many platforms out there, tips, advice and experts it is very hard to get a clear understanding of which platforms to use and how in order to maximise their potential. A first step would be to be active on the platforms you believe work for you. Have a look at other companies in your industry and identify where they are most active and why. Create similar platforms for your company or brand, a unique hashtag and you are good to go. You do not have to be on all platforms as a start up as time limits that and it is also important your time is spent productively. To help you determine…

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales ! These tips will give your e-commerce site the boost it needs to stay competitive. Maintain a clean structure It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to…

Google AdWords is a pay-per-click advertising service which allows you to advertise in Google’s search results. It has the huge benefit of allowing you to reach people at the exact moment they are searching for something. Organic traffic and SEO (Search Optimisation) can sometimes put you in front of the right people at the right time, but it’s not always that easy and nobody can really guarantee the results you wish. You might be on the first page one day, and then vanish the next. To be honest, you will probably struggle to get on the 1st page in the first place and even 1 day would be a success. Not in terms of actual results and leads though. Advertising with AdWords on the other hands can and will put you on the first page instantly if done correctly. It’s a unique way to reach your customers and can easily generate sales and…

Social Media is a crucial tool of any digital marketing campaign and almost every business is utilizing it to enhance online visibility and popularity. With an aim to attract, engage, and educate the potentials, Social media experts often post on social media sites, including Facebook, Twitter, LinkedIn, Instagram and many more. What to post on social media is a common topic of discussion with opinions and content varying. But, have you ever thought about the most suitable times to post on social media? Timing is really important for social media marketing. Being a marketer, you want to send messages when people are around to notice them. A larger audience signifies more opportunities to increase engagement, drive traffic, and attract potential customers. So, what are the optimised times to post on each Social media channel? Well, there is no thumb rule about posting on social media; it depends on the target…

Тhеrе аrе а lоt оf dіffеrеnt wауs tо mаrkеt уоur wеbsіtе оnlіnе but ЅЕО іs bу fаr thе bеst wау tо gеt tаrgеtеd trаffіс frоm rеаl реорlе whо аrе аlrеаdу lооkіng fоr уоur рrоduсt оr sеrvісе. Тhеrе аrе mіllіоns оf usеrs оnlіnе еvеrу dау thаt аrе lооkіng fоr а раrtісulаr рrоduсt оr sеrvісе. Моst оf thеsе реорlе usе thе Gооglе sеаrсh еngіnе tо fіnd whаt thеу аrе lооkіng fоr. ЅЕО саn hеlр busіnеssеs mаkе іt tо thе tор оf thе Gооglе sеаrсh еngіnеs. Таrgеtеd Тrаffіс ЅЕО nоt оnlу brіngs trаffіс tо уоur wеbsіtе but thе trаffіс thаt іs соmіng іn іs tаrgеtеd. Whеn І sау tаrgеtеd І mеаn, trаffіс thаt іs lооkіng fоr уоu аnd thеу dоn’t еvеn knоw іt уеt. Аnу busіnеss саn bе саtеgоrіzеd bу kеуwоrds. Тhеsе kеуwоrds аrе whаt usеrs аrе usіng whеn thеу mаkе sеаrсhіng fоr а рrоduсt оr sеrvісе оn Gооglе. Оnсе а busіnеss fіnds…

In an E-commerce market where time is money, being able to synchronise your main social media profiles can bring some much needed efficiency to your operations. However that does not necessarily have to mean that you are also compromising the quality or directness of the message you are trying to get across. As the majority of people are now aware, Social Media (especially for business) does not come free nowadays. Moneywise..maybe but timewise most definitely NOT. A number of statistics have shown that the majority of people – due to time mainly – tend to engage on 1 or 2 social media platforms and hen simply visit their other accounts on an somewhat irregular basis. Whilst it is important to be active on as many Social media platforms as possible, it is equally important to maintain your level of quality. Whether that be it in your posts, customer service or response…