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It is a question I am often at the other end of with a lot of the start-ups I deal with on a regular Basis. “Is my domain name really that important Nick? If I have a quality website and a top notch product do I really need to spend a lot of time and money thinking of a domain name?” “Well, yes, you do “is my answer ! You see, your domain name is possibly one of the most important elements when it comes down to your website and its visibility. “Why” , they usually respond. For a number of reasons but I would focus on 3 main reasons. It’s the “first impression” you give to your potential clients. It affects your SEO and hence your ranking. It effectively defines your brand. These elements are only a few of the many reasons why your domain name is so important.…