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Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Chances are, if there’s an under-optimized page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page.  Not sure which parts of your landing page to optimize first? Let’s have a look at some of the key elements that can make a quick difference for your and your business or brand. I have added some tips below which will help you not only increase the look of your homepage, but also increase increase visibility and consequently potentially also conversion. Be aware of your goals Firstly – and perhaps most importantly – it is crucial to know what you are looking to get out of your website and hence your landing page. Providing an easy to navigate and user friendly menu is very important but if you have not got set goals and…

When we talk about social media, Twitter is usually our number one guess. People, who don’t even use Facebook and Instagram, use Twitter as a means of communicating and updating their whereabouts every now and then. So much so, that award shows voting like the ‘Teen Choice Awards’ and many more are done via twitter, just tweeting their vote with a particular hashtag. With almost half the world population using twitter, we see it emerging even more, where brands quite likely bait their fans into tweeting their tweets giving them a heads up on their marketing strategy. This feature is twitters ‘conversational ads’ that are advanced tweets with connected arrangements of pre-assembled reactions and hashtags that clients can post with a straightforward snap — which were acquainted with select brands for a trial run not long ago. Many companies upload their various promotions and offers which people view…