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Whether you are a news publication, a digital advertising platform, or a travel blogger, being aware of what drives traffic to your site is essential to the success of your business. One of the most important tools that gives us a clue on whether a website is good or not is the reader engagement. A good website is one which keeps readers engaged and the number one reason why readers get engaged is relevant content. Having an interactive website is a great way to increase reader engagement, not just visually but physically with their keyboards and mouse. In this blog, we will be looking at some wonderful strategies to make your website content interactive. ASK FOR RATINGS Asking your audience for feedback whether through comments or ratings is a great first step in creating an interactive website. While several sites are already doing this, some methods are more effective than…

I am a strong believer that “A satisfied customer is the best business strategy of all”. Not only does it provide assurance that you have assisted your “fan” in receiving or acquiring the service/product they required but they also become the best advocate for your brand. Remember however, that when it comes down to customer service, surveys show that a negative experience is shared a lot more often than a positive one. Customer service is a key aspect to customer retention.  Arguably, one of the most important actions a brand can take to improve its relationship with its customers as it is this experience they will remember when purchasing a brand. With the sudden emergence of social media, many brands and companies have swiftly moved their customer service to their respective accounts so as to ease and speed the process. Offering unparalleled customer service will help your business stand out from competition…