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We have all heard and seen examples of video marketing on our personal social accounts. Video Marketing is definitely not a new concept but what is making waves is the increasing importance consumers and marketers are putting on video content. Taking into account that YouTube is second to only Facebook when its comes to calcualting the number of active monthyl users, meaning opportunities to engage consumers through exciting and attractive video content have never been this accessible. As a company, we often create videos for our clients and can undoubtedly notice the drastic increase in interview and post-production requests, especially in this year. And it is not only coming from employees but also CEO’s who are happy to put a face to their brand as they are now fully aware of customer engagement. In addition, getting former or current clients to review the product or brand they used (fro the brand…

Most of us (especially business owners) are now fully aware of Facebook Marketing and Advertising “powers” and hence have created our pages, invited our friends and colleagues to like them and also socially promoted them on our website, LinkedIn and other profiles. Knowing the best times to post your content however, is another matter which has now become a prerequisite when one is looking to increase his traffic and engagement. A multitude of studies have shown that user engagement such as liking posts, sharing, commenting and sending a direct message, tends to be the highest on Friday when the majority of the public are in a “relaxed state” as it is the end of the week. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares. According to ‘The Content Marketing Paradox’ – a report produced and published by TrackMaven, over 1.5 million Facebook posts from 6000 brands showed…

Social media is active at all times. There is always someone online at any given moment, ready to read what you have to say about your business, sandwich or a slightly too milky cup of tea made by a co-worker. As a business owner, brand or internet personality, it’s important to grasp the importance of ‘listening’ on social media, as well as posting about yourself. So let’s have a look at 4 ways – as well as reasons – why you should listen on Social Media. Building Relationships Follow people from the same city as you and interact! Making friends with others online will build lasting and meaningful relationships. Don’t act like best friends straightaway or instantly try to sell your product, but let them know that there is a real person running the account and it might help them keep you in mind for future partnerships, collaborations or even…

The history of technology is the history of the invention of tools and techniques and is similar to other sides of the history of humanity. As you may be aware, Technology is derived from the Greek word, “Techne” (τέχνη) which means art (Craft or skill) and “logia” (λογία) which can be defined as the Study (or science) of.. Technology has always impacted society in significant ways and has generally been used to automate, improve, inform, or destroy (Can be combinations) with positive and negative consequences. Nowadays, the pace of, and impact of, technological change has become almost instantaneous so let’s have a quick look at our infographic below and some important events that have shaped the digital landscape. We have obviously left out many other landmark dates but which one is the most important one to you or the one you believe has had the biggest impact on our society? I’d love to hear your view so do not hesitate…

Facebook’s new influencer marketing search engine is almost here, and it could change everything. The official name of this tool is the Branded Content Matching search engine. Forget the Kardashians – the new and best advertising for a brand is influencer advertising, and a brief look into Facebook’s new Influencer Marketing platform has revealed some interesting things in the pipeline for this form of advertising. Originally leaked by AllFacebook.de, the company are looking to get involved in influencer marketing. And quite rightly so – their social media platform is a huge part of the business, and now they’re cashing in on it. They will launch a search engine to find the perfect social influencer for your needs. It’s part of a bid to get bloggers and influencers using Facebook more, instead of competitor sites. It will work alongside brands, PRs and influencers to monetise pages and profiles with influence. If…

The same time that Mark Zuckenberg, the CEO of Facebook, apologised one more time to the American Congress for the undoubted breach of security and personal data in regards to the Cambridge Analytica scandal, there are a few other questions also now been posed around whether Facebook has grown too large and could be considered a monopoly. It was also, quite interesting to hear both Mark and Sheryl Sandberg – for the first time – talk about a Subscription Facebook platform which would help the company ensure privacy details and data are not breached. (We will be discussing this matter on another blog next week) At the same time however, there are now many prominent figures (Twitter CEO as well as one of the Apple founders) and members of the public, deactivating their accounts due to fear of total lack of security and management of their data. This is a…

In an E-commerce market where time is money, being able to synchronise your main social media profiles can bring some much needed efficiency to your operations. However that does not necessarily have to mean that you are also compromising the quality or directness of the message you are trying to get across. As the majority of people are now aware, Social Media (especially for business) does not come free nowadays. Moneywise..maybe but timewise most definitely NOT. A number of statistics have shown that the majority of people – due to time mainly – tend to engage on 1 or 2 social media platforms and hen simply visit their other accounts on an somewhat irregular basis. Whilst it is important to be active on as many Social media platforms as possible, it is equally important to maintain your level of quality. Whether that be it in your posts, customer service or response…

Social media is..more than just fashion or a trend. Whether you are a large business, a small start up, a sole trader or simply a user of many different platforms, it is undeniable we all spend several hours a week on Social media. So let’s have a look at some key findings and interesting stats for the major social media platforms out there as well as how they rank in terms of popularity. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

When working with social media, your best bet is to always to use basic social media principles. This allows you to create organic followers that are actually interested in your business. Once a business is successful at developing a solid base of followers they may begin to think about advertising. But where are your advertising “pounds” or “dollars” going the furthest, Facebook or Twitter? Let’s take a look at each platform and see what each has to offer in terms of advertising. Facebook has incredible reach and a great UI Facebook has a number of advantages and the incredible reach that can be achieved ranks among the top. When you advertise on Facebook, you know you can reach an incredible amount of people and you can set up the campaign so that only your target demographics are targeted. This is an very useful component and Facebook has a very user…

Despite social media’s proven track record and results, there are still some companies who are..simply disbelievers. They struggle to see the tangible value and overall benefits of social media and choose not to engage or at least not to engage consistently and in a strategic fashion. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing practices, but a staggering 85% of participants are not necessarily certain which tools are the best to use. With our help here at CFM Group, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business. Have a look at our Infographic below and tell us what you think! Are you making use…