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Social media is..more than just fashion or a trend. Whether you are a large business, a small start up, a sole trader or simply a user of many different platforms, it is undeniable we all spend several hours a week on Social media. So let’s have a look at some key findings and interesting stats for the major social media platforms out there as well as how they rank in terms of popularity. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Most of us (especially business owners) are now fully aware of Facebook Marketing and Advertising “powers” and hence have created our pages, invited our friends and colleagues to like them and also socially promoted them on our website, LinkedIn and other profiles. Knowing the best times to post your content however, is another matter which has now become a prerequisite when one is looking to increase his traffic and engagement. A multitude of studies have shown that user engagement such as liking posts, sharing, commenting and sending a direct message, tends to be the highest on Friday when the majority of the public are in a “relaxed state” as it is the end of the week. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares. According to ‘The Content Marketing Paradox’ – a report produced and published by TrackMaven, over 1.5 million Facebook posts from 6000 brands showed…

The same time that Mark Zuckenberg, the CEO of Facebook, apologised one more time to the American Congress for the undoubted breach of security and personal data in regards to the Cambridge Analytica scandal, there are a few other questions also now been posed around whether Facebook has grown too large and could be considered a monopoly. It was also, quite interesting to hear both Mark and Sheryl Sandberg – for the first time – talk about a Subscription Facebook platform which would help the company ensure privacy details and data are not breached. (We will be discussing this matter on another blog next week) At the same time however, there are now many prominent figures (Twitter CEO as well as one of the Apple founders) and members of the public, deactivating their accounts due to fear of total lack of security and management of their data. This is a…

Despite social media’s proven track record and results, there are still some companies who are..simply disbelievers. They struggle to see the tangible value and overall benefits of social media and choose not to engage or at least not to engage consistently and in a strategic fashion. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing practices, but a staggering 85% of participants are not necessarily certain which tools are the best to use. With our help here at CFM Group, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business. Have a look at our Infographic below and tell us what you think! Are you making use…

It is something we often all wonder and sometimes fear when it comes to our personal data, images, conversations and much more on the social media giants’ platform, which we all use daily for a variety of reasons. To get an idea of the data Facebook collects about you, you can literally just..ask for it. You will receive a file with every photo and comment you’ve ever posted, all the ads you’ve clicked on, stuff you’ve liked and searched for and everyone you’ve friended – and unfriended – over the past years of having an active account. This enormous amalgamate of data is primarily used to decipher which ads are best suitable to be shown to you as a user and consumer. It also makes using Facebook more seamless and enjoyable – say, by determining which posts to emphasize in your feed, or reminding you of friends’ celebrations or birthdays. Facebook…

In May 2016, less than two years ago, Facebook reported that people spend an average of 50 minutes a day on its apps- Facebook, Whatsapp and Instagram. This figure was seen as a sign of the tech’s giant astonishing growth as well as increasing influence over our lives. But on the web, two years is a really long time. On the 1st of February, Mark Zuckerberg, Facebook’s CEO reported that users are spending in total 50 million hours less a day on Facebook. This works out to about a 5% reduction in time spent per person. Facebook described the decline as a good thing, resulting from recent changes made to the newsfeed which decreased the number of viral videos users see, and encouraging sharing with friends and family. However, Zuckerberg failed to comment on how confident he was that the changes were not as a result of some other reason,…

In recent years, social media has evolved from being just a tool for entertainment and connecting with friends and loved ones. Today, it also functions as a powerful business and political tool, with immense potentials for social architecture. Just like any other tool, the application of social media platforms in business and politics can be for good or for bad. On one hand, social media platforms like Facebook and Twitter has allowed businesses and political groups connect with their target audience at a more personal level. However, these social media sites have also created an avenue for corporate and political entities to engage in propaganda, hate speech, deceit and incursion into the privacy of social media users. The extent to which social media can be used to influence opinion is most noticeable in the political arena, and a case in point was in the recent US Presidential elections where it…

Staying up-to-date with what’s new in Facebook News Feed is beginning to feel like a fulltime job. First, Facebook announced that they would be reducing the percentage of news on our newsfeed from 5% to 4%. Then they said they would “boost” trustworthy news sources. Now they say they will prioritize news from local outlets. These changes are coming amid accusations that Facebook algorithms prioritized misleading news and misinformation, thereby influencing politics in the US and other parts of the world. This latest addition will allow users see more posts from local sources. This way they can see “topics that have a direct impact on you and your community and discover what’s happening in your local area.” This means “if you follow a local publisher or if someone shares a local story, it may show up higher in newsfeed.” This update is to launch first in the United States before…

Facebook announced a major update on the 11th of January that will put friends and family above pages or celebrities in a user’s news feed — and likely result in people spending less time on the leading social network..or not? The change to the way Facebook ranks posts will put more weight on social interactions and relationships, according to News Feed product manager John Hegeman. “This is a big change,” Hegeman was quoted saying..”People will actually spend less time on Facebook, but we feel good about that because it will make the time they do spend more valuable, and be good for our business in the end. We think people interaction is more important than passively consuming content,” Hegeman said. “This will be one of the more important updates that we have made.” Facebook co-founder and chief Mark Zuckerberg has noted numerous times that bringing people together and strengthening communities…

We start the New Year with some interesting news coming from..yeah, you guessed it right. Facebook ! An very exciting social media development – that may have slipped under your festive radar – occurred a couple of weeks back. The increased monetisation of Whatsapp. What does that mean? Well, simplified,  Facebook has introduced a ‘contact us via Whatsapp’ button to sponsored organic Facebook posts. This will move your conversation to a company Whatsapp account (yes you need to create a Company Whatsapp, you can contact ours on +44 (0)7502449127) and helps Facebook bring Whatsapp a little closer to the larger Facebook family which include Instagram, Oculus, Ascenta and ProtoGeo. We’re predicting that it will begin to appear in Instagram ads in the close future too. Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares. It is the social networking giant’s biggest acquisition to…