Tag

Engagement

Browsing

How to make your Facebook Page more Popular

If , as most businesses out there, you are trying to harness the power of Facebook to market your business, then great content and engagement are just 2 small pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be popular and growing. Social media marketing is getting hotter with every passing day, and every online business is changing their strategy to be more active on social-media platform. There are a number of things you can do to promote your page increasing advertising, conversion campaigns and posting regularly but in an ever growing market on Facebook, it is crucial you have a clear goal and are aware of what you are seeking to get out of your page. This in turn will help you understand your audience better and assist you in writing targeted, high quality content to…

5 Tips to Create & Post Quality articles

Posting on LinkedIn is very easy, but not many of us do so as often as we should. Presenting a professional and consistent profile on LinkedIn is important but how do you increase the views of your Articles and Posts to not only increase your visibility but also your credibility in your industry? Here are some basic tips to help you create and post quality articles on LinkedIn. After, it is directly associated to your professional profile and experience so it is crucial that your posts also represent you and demonstrate your knowledge and expertise. 1. Best dates and times: Through posting and scheduling for more than 30 companies through my work at CFM, I can strongly advise posting on a Monday and Tuesday morning between 10am-12am is the best times to post. Sundays are also good between 11am and 12am. In regards to other days in the week, I have noticed a significant decrease…

How to Increase Engagement on Facebook !

Interactions, Impressions and Reach are all important statistics to keep an eye on especially when you are advertising and seeking results from you Facebook activity. We looked at the top 5 posts with the highest amount of interactions and engagement for 1 of our clients. Guess what, we found some interesting statistics we wanted to share. We worked hard to identify their target audience & create their content strategy and found the lessons you can apply no matter what industry you’re in. 1. Use a more personal approach We used a more Personalised style approach for their posts by featuring their customers’ stories and images. During the summer months, they received nearly 200k total interactions, and grew their audience by 40% – that’s 520 new Facebook (organic) Fans. This approach clearly worked for them. These types of posts are a great way for companies to establish more meaningful connections between…

Basic Strategies to Improve B2B Marketing!

B2B marketers are flooded with new ideas and techniques that claim to lead to great conversion rates. A good marketer must analyse and vet these techniques to make sure they are legit and will have the most bang for their buck. It can all get very confusing very quickly. While some of these tips and strategies may have merit, the most important strategy is just to stick to these basic principles. Have a Mobile-Friendly presence They have been saying that mobile is the future for a while now but the reality is that the future has arrived. The majority of Internet searches are now coming from mobile devices and if your web presence isn’t mobile friendly you are missing out on a huge segment of the population. The use of responsive designs that work on both desktop and mobile platforms are highly suggested. Do not Ignore Branding Branding isn’t only…

6 Tips to Improve your Facebook Page

Nowadays, the use of Social is really inevitable for any business or Brand out there. Whether you are a local or international company, the majority of your audience is already on Facebook so knowing how to target them can be crucial to your company’s success. Nonetheless, every company is now making use of Social media, so how can you present yourself better in order to attract more engagement and leads? For most of us that advertise on Facebook, Edgerank is a term we are referring to quite often. It is the cryptic Facebook algorithm that decided which posts appear (or do not appear) on your news feed. Increase ones Edgerank will effectively assist in increasing ones Facebook page visibility and hence it is crucial to get a clear comprehension of what it entails and how it works. Here’s a good graphic that breaks it down: But what does all this…

Ad-blocking: Will Google follow?

Advertising can be annoying. This isn’t a secret and many internet users are so annoyed that they employ ad-blockers to rid themselves of the ads as much as they can. Web browsers are catching on to this trend and now Opera and Brave have built-in ad blocking. So, the question remains, will leading browser Google Chrome follow suite and build ad-blocking in as well? Google runs on advertising To answer this question very simply, no, Google will not be building in ad-blocking for Chrome. Google’s revenue stream absolutely depends on advertising. This means they would effectively be shooting themselves in the foot if they built an ad-blocking feature into the very popular Chrome browser. Google’s solution to ads Now, just because Google is not planning on integrating an ad-blocking solution doesn’t mean they don’t recognize that users are getting fed up with ads. Google is instead focusing on…

How to use Facebook to increase sales !

The value of Facebook for business owners is now very well known. It is essential in gaining new customers and maintaining a positive relationship with existing ones. The real value is in directing these followers and customers back to your business or website so you can make conversions in the form of sales. Soon, a new feature on Facebook will allow you to make those sales without users ever leaving the Facebook app or website. Facebook is in the process of rolling out a new shopping feature which will allow users to make purchases directly from Facebook itself. This will appear as a new ‘Shopping’ section in Facebook where businesses will be able to list their products and users can purchase directly from the page. Depending on a businesses’ settings, users will have the option to use Facebook for payments or be directed to the businesses website for payments. Utilizing…

Business Advertising .. Facebook or Twitter ?

When working with social media, your best bet is to always to use basic social media principles. This allows you to create organic followers that are actually interested in your business. Once a business is successful at developing a solid base of followers they may begin to think about advertising. But where are your advertising “pounds” or “dollars” going the furthest, Facebook or Twitter? Let’s take a look at each platform and see what each has to offer in terms of advertising. Facebook has incredible reach and a great UI Facebook has a number of advantages and the incredible reach that can be achieved ranks among the top. When you advertise on Facebook, you know you can reach an incredible amount of people and you can set up the campaign so that only your target demographics are targeted. This is an very useful component and Facebook has a very user…

Welcome to our Blog
#CreativeFearlessMarketing
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox
Yes, I want to receive updates
No Thanks!