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What is a blacklist? It is a question I actually had to answer to one of my clients this weekend in regards to their personal email address. What is a Blacklisted email address? A blacklist is a list of servers or domains that a blacklist operator has deemed it sends spam emails although not all blacklists are created equally. Smaller blacklists such as Spam Cannibal and NoSolicitado usually have less of an impact overall but some – such as SpamHaus and Barracuda – are well known and can be very powerful. The impact that a blacklisting has on “deliverability” depends on a number of things but mainly the recipient server subscribing to the blacklist. How does a blacklisting happen? If for example one of our customers sends an email campaign to a data-list he has bought or has scraped, or third party contacts (or even is simply very old) on that…

Almost every Company or Brand out there nowadays is (or at least should be) on Social Media. However, as Facebook was the 1st of its kind in this median, there are a number of companies that have simply “stuck-to-it” and choose to not advertise anywhere else. Whilst this may not necessarily be correct in most cases, it is however the norm (especially amongst businesses that were founded many a year ago and are struggling with aligning themselves to the digital evolution) for some and it is consequently crucial that they promote their page sufficiently, considering it being their only social advertising platform. Each and every page (literally) can grow in different ways, fashion and speed and off course knowing your audience is a key part to being able to adequately advertise yourself, products or services. Nonetheless, there are certain strategies we can all follow to a generic extent in order…