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It has been a common tactic for marketing companies – and not only – alike to simple schedule their tweets, post them several times on many different profiles and also retweet them across their managed networks in a form of cross-posting. Well, Twitter is having none of that any longer. Twitter’s spam bot issue isn’t new, but it came to a head when it was revealed a few months ago that thousands of Russian accounts (also known as troll accounts) used the platform to influence the 2016 Presidential elections in the United States of America. Now, the company has announced new developer guidelines and a set of rigorous changes designed to prohibit automated actions and to make it harder for “tweetdeckers” to flood the social network. Starting on March 23rd, 2018, apps will need to be able to prevent bulk tweeting or face “enforcement action, up to and including the suspension of…

Direct Political campaigning and advertising on radio and television is banned in the UK but nonetheless, that does not prohibit parties from advertising their general election candidacy campaign on social media. Parties -as with all previous elections the past decade – are placing paid-for political adverts and campaign videos on social media to attract a potential audience of millions. The videos – some of which have been attacked for their negative campaign messages – are not regulated by the broadcast regulators Ofcom and the Advertising Standards Authority and hence can sometimes create unrealistic expectations or perceptions of ones ideas or plans. Let’s not forget, that Labour MP’s and insiders who worked for former party leader Ed Miliband insisted that the 2015 UK general election was won and lost on Facebook. When Labour were focusing on attracting an building a team of followers with similar ideas, the Conservatives were quietly using their substantially larger digital “pot” to carefully…