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During a recent press release, Amazon explained how advertising had become a “key contributor” to its business as this present offer appears to be “extremely valuable” to both customers and brands. Presenting its business result for the fourth quarter, Amazon showed how they were able to generate up to 60% profits on mostly its ad business but also includes co-branded credit card agreements to $1.7bn. In the previous quarter, the growth   rate in ‘other’ revenue was 58%. Amazon CFO Brian Olsavsky Speaking on a call with investors stated that the rise in its ad business is considered a critical line in for brands and agencies into the e-commerce marketing line. Amazon’s ad business is another form of digital advertising that stretches way beyond search and social He further went on to explain that their strategy is to ensure that customers experience additive in the ad process.  “We want our customers…

EBay is to drop PayPal as its main payments processor in a shocking move they claim will benefit sellers and buyers through their new provider, Dutch firm, Adyen.  site says buyers and sellers alike will benefit to move from PayPal to Dutch firm Adyen. People buying items on eBay will be able to pay without leaving its website, and sellers will have lower processing costs, the online giant said in a blog post. Shares in PayPal were down 7% in pre-market trading in the US on the day due to the shocking news. EBay said it wanted to complete the move as quickly as possible within the terms of its deal with PayPal. The e-commerce company said that the operating agreement with PayPal “has not and will not be extended.” PayPal, which was originally a concept that spun out from eBay in 2015, will continue to be offered as a way to…