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Easter Weekend

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Easter 2017 – The Best & Worst Ads

Happy Easter everyone ! As a National Bank Holiday in the UK and many other countries in the world, I thought  I would post a slightly ..lighter article today…and what better a topic to discuss than this years’ Easter ads and campaigns across all advertising platforms. Retail spending was expected to sales of over £4 billion – almost 3 times more than last years sales –  over the Easter weekend in the United Kingdom and brands were working overtime to “cash in” over the festive period. So let’s have a look at the Best and Worst of this years’ Easter marketing and the creative emotional efforts that triggered our buying decisions. The Best Cadbury’s Egg Hunt Cadbury’s launched its Great British Egg Hunt on April the 14th in partnership with the National Trust and National Trust for Scotland. The festive promotional campaign, invited families to join various egg hunts across the…

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