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Social media is active at all times. There is always someone online at any given moment, ready to read what you have to say about your business, sandwich or a slightly too milky cup of tea made by a co-worker. As a business owner, brand or internet personality, it’s important to grasp the importance of ‘listening’ on social media, as well as posting about yourself. So let’s have a look at 4 ways – as well as reasons – why you should listen on Social Media. Building Relationships Follow people from the same city as you and interact! Making friends with others online will build lasting and meaningful relationships. Don’t act like best friends straightaway or instantly try to sell your product, but let them know that there is a real person running the account and it might help them keep you in mind for future partnerships, collaborations or even…

The modern marketplace has swiftly evolved the past years and brands and companies understand that consumers are no longer satisfied with just a good product or effective service. Customers are far inclined to “buy into” a brand or concept if the whole experience is seamless, consistent and customised to their requirements. But achieving the above is a lot harder than it seems and maintaining – some argue – could prove even harder. I personally work with over 35 hotels and restaurants in the UK, establishments to which customer experience is a key aspect to their success. I am hence often asked for advice or tips on how to improve customer service and overall experience. So let’s have a look at 3 key elements you can customise to your customer strategy and I can guarantee you will see some real improvements to you reviews and feedback and consequently – sooner rather…