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HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…

The range of devices with which people access the web are increasing daily and no longer is it safe to assume that visitors will visit your website using traditional devices like the desktop and personal computer- there is a good chance they will do so with a tablet or a handheld device. Ultimately, if your site is not optimized for mobile you are losing sales as research revealed that 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. It’s therefore amazing that there are still several businesses websites which are not optimized for a mobile experience. Below are five reasons why your website must have a mobile optimized website: MOBILE WEBSITES ARE IN HIGH DEMAND Today, mobile devices are the easiest way to access information especially for clients that are always on the go. If your website is not mobile friendly, your prospects will…

Several entrepreneurs agree that social media marketing is “the next big thing.” On that, they are right. Since social media marketing emerged it has earned a reputation as a passive marketing tool and statistics from HubSpot shows that 92% of marketers claim social media is beneficial to their business while 80% indicate that their efforts increased traffic to their websites. However, reports from Social Media Examiner reveals that 97% of marketers are currently participating in social media, but 85% aren’t sure of what social media tools to use. There’s a lot to be done in educating entrepreneurs on social media marketing, and the best way to begin educating them is by making them see how social media can improve their business. Below are some ways social media can improve a brands business. INCREASED BRAND RECOGNITION Your social media channels are avenues for you to voice your brand’s identity and every…

I am sure you have heard the saying, “a picture is worth 1000 words” ..well that is not exactly true nowadays, it is more like “An HD Picture is worth a million words”. People nowadays have a very low attention span which makes memorable images more important than ever. Scientifically a large part of our brain is geared to focus – mainly -visually, which hence lets us recognise objects of familiarity in only 100 milliseconds, making images the perfect way to communicate in today’s fast paced – NOW,NOW,NOW world. So it is quite obvious that ..photos have taken over  the internet the past few years (the same is being projected about videos which are equally if not more rich visually) so let’s have a look at three important reasons you need to use HD images Attention driven Using images can be a great way to capture the attention of your…