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Why you need a better Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. Why do you need a visual content strategy if you already have a content marketing strategy for your business or brand though? Well, one could find a number of reasons. For example, according to CMI, only 32% of B2B marketers have a documented content marketing strategy and 51% of these marketers say that creating a visual content is a priority that they will focus on the following year. Video and Visual marketing in general is becoming a more and more prevalent trend in nowadays marketing so let’s have a look at some of the reasons why you should also consider why you may need a better visual content strategy in our Infographic below. If you have any thoughts or additional tips, join in the conversation in the comments section, subscribe to our blog for free, or simply click here to arrange…

The Ultimate Newbies Guide to Blogging

Blogging is an essential part of marketing for any business nowadays. However, the are increasingly a number of individual who are now active and outspoken bloggers on a variety of issues and industries spanning from health and fitness to marketing and social media tips. So let’s have a look at some basic tips and steps one can take to start their own blog. If you have any thoughts or additional tips, join in the conversation in the comments section, subscribe to our blog for free, or simply click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

LinkedIn Algorithm – How does it Work?

It used to be that you only add the contacts that perhaps can offer you something in terms of employment or people you have worked but I strongly  advise my clients against that practice nowadays. LinkedIn is all about networking and one of its most powerful tools is the connections one is able to make with other professionals of a variety of industries as well as the relationship he maintains and builds with them through his posts, articles and other interaction. So one might argue, “ok then, I might as well add as many contacts as possible to maximise the views of my posts or content in general. The more the contacts I have, the more the likelihood of my articles being seen by a greater audience. Well, it is not exactly that simple. Having spent quite a significant time studying and analysing some of the documentation put out by…

Facebook Do’s and Don’ts (Infographic)

With Facebook having exploded over the past decade and people’s attitudes and behaviours online changing daily, it is difficult for users nowadays to grasp the unspoken rules of the social interactions within. Yet, there is a general agreed upon courtesy or etiquette for online communication which we you can apply to your online behaviour on the social networking site. Nevertheless, there is no such thing as hard and fast rules for spontaneous social interactions because they are ever-changing. So let us expertly guide you through the minefield of what is and what is not acceptable behaviour in the Facebook world. Have a look at our Do’s and Don;ts infographic below and let us know what you think or if you have also perhaps committed one of these errors below. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send…

3 Content Ideas to Drive Engagement

Looking for a way to publish efficient content and improve engagement?  Brilliant! With an exponential number of consumers desiring to connect and engage with their favorite brands, getting a creative and attractive content is the key to keep them interacting on your pages. But how are you going to improve your social media strategy? The good news is, this article will provide you amazing social media content ideas that will actually encourage likes, shares, comments, and clicks on your post. Based on our experience and expertise, we have selected three relevant tips that will make your posts beautiful and enticing. #1 Enhance your Blog Posts Blogs are highly efficient to showcasing your knowledge and sharing advice. Ranked as the 5th most trusted source for accurate information, blogs will allow you to positioning your brand as a leader and an expert in your industry.  You will be able to provide expert solutions to your audience’s problems. An easy way…

6 Tips to Grow your Personal Brand

Whether you are self-employed or work for a company, one of the most crucial aspects of business is your personal branding. If you are seeking to be successful, it is vital to understand how to effectively and accurately promote yourself and your ‘brand.’ Launching your own brand is always exciting, but at the same time, it can equally be very challenging. Here at CFM Group we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at some of the elements we found very useful and effective that will assist you in organising the multifaceted issues you will face when seeking the “Road to Self Stardom”. Be yourself, be authentic  Your brand is the externalization of your actual identity and people will see that. Pretending or copying others will not serve your purpose as it is vital to convey the…

3 Emerging Trends defining Social Media

Social media and subsequently social media marketing and advertising have growing hugely the last decade and are not showing any signs of decline. Indeed the opposite. This unprecedented growth has also brought about some inevitable  significant operational inefficiencies, missed opportunities and clouded visibility. Being transparent, optimising channels and teams and managing profiles consistently can be a huge challenge today and one many brands face daily. According to research, social advertising campaigns of all kinds are expected to grow to $50 billion in 2017 which clearly demonstrates the focus major brands and companies are showing to shifting buying trends on social media. And as user numbers are rising, so is the complexity of the digital landscape which these conglomerates need to operate in and effectively convert their audience into active fans and buyers. So let’s have a look at some of the latest trends and insights we have noticed through our daily work…

5 Simple ways to Improve Video Engagement

Video marketing is undoubtedly on the rise and many studies are frequently published revealing its potential “power” and effect in future marketing campaigns for brands of all sizes. People love to watch video – research suggests that visual information is processed by the brain 60,000 times faster than text is! Every year, YouTube registers a 60 per cent increase in the number of hours that people spent watching video. Every single day, 100 million hours of video are watched on Facebook. So you want to make a video? Great. (We love them too – you can see one of our 1st videos here!) The challenge — with all creative content however is how to attract the maximum possible engagement and get noticed. Video has become increasingly central to all digital campaigns, across most platforms. With that in mind, here are some tips to ensure that your videos are viewed, produce…

4 Signs you need Social Media help

It’s a regular misconception to believe anyone can run a social media page or create a Likes campaign for your company. The truth is, YES, anyone can. But can they do it successfully? In a world where we are all on social media with individual accounts as well as pages or groups sometimes, it is easy to understand why many CEO or StartUps avoid outsourcing their Social Media. However, when it comes down to make valuable use of it in a beneficial manner for your company and have grown to a point where your following and fans demand regular feedback and content from you, it might be time to re-evaluate your initial thoughts. Here are 4 signs you need to watch for: Not sure which channels to use Everyone is on Facebook, the majority of people are on Twitter. But have you considered LinkedIn, Google + or Pinterest? They are…

How to keep your audience engaged

As mentioned in many previous posts, blogging can be crucial for your business attracting leads, generating interest and even creating Brand advocates through your stories. Most companies are now aware of this and that they should at least try and post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. It is hence imperative to think outside the box. Your common posts about your service, product, how good you are and what sets you apart from your competitors are all good but can became mundane and boring to your audience after a little while. So let’s have a look at 5 simple and interesting ideas that will help you beat that dreaded writer’s block. Create and Post “Listicles”: People love lists (including myself). Listicles or List…

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